International Tourism Management MSc | Middlesex University London
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International Tourism Management MSc

Learn about the course below
October 2018
1 year full-time
2 years part-time
£8,800 (UK/EU) *
£13,500 (INT) *
Course leader
Aram Eisenschitz

With an ever increasing number of destinations worldwide opening up to and investing in tourism, our International Tourism master’s degree is ideally scoped to boost your career in this diverse and dynamic sector.

Why study MSc International Tourism Management at Middlesex University?

During this course, students develop their management knowledge and skills while strengthening their critical awareness of the current socio-economic, marketing and political challenges currently affecting the profession. You will gain industry insights and networking opportunities that will enhance your career — expanding your knowledge around management issues facing tourism in specialised international contexts. Core to the MSc is the active programme of field visits – including overseas trips where students have the opportunity to hear from expert speakers, attend seminar programmes and gain valuable networking opportunities.

The course is designed for graduates in tourism, geography, business and other social science degrees who are looking to acquire specialist knowledge and skills in tourism management. It is particularly relevant for international students who wish to further their career in tourism management within their home countries. It is also suitable for graduates who are interested in a research or an academic career.

Course highlights

  • Students can uniquely blend options that are largely industry and practice focused with modules that are more orientated towards the social sciences
  • Supportive academics with industry experience in industries such as air travel and the museum sector, as well as being research active in areas including volunteer tourism, cultural and heritage tourism, urban regeneration and service industries
  • Field trips abroad that incorporate talks from professionals in the field and open up networking opportunities to students
  • Benefit from our strong industry links with the Tourism Management Institute, the Tourism Society and the Institute of Travel and Tourism

What will you study in MSc International Tourism Management?

Located in the Department of Marketing, Branding and Tourism, you will have a unique opportunity to study all three subject areas together and apply this in the context of contemporary tourism management. The study of place branding is at the core of the Departments’ work, with several academics who are leading researchers in this field.

Core modules will help you develop your management knowledge and skills while strengthening your critical awareness of the current socio-economic, marketing and political challenges that will affect your profession. Optional modules provide more specific knowledge and skills alongside deeper insights into management issues facing tourism in specialised contexts. Students will have the opportunity to select from four optional modules.

There are three different awards available for this course;

  • PG Certificate route comprises two 30 credit modules
  • PG Diploma route comprises two 30 credit modules and four 15 credit modules
  • MSc route comprises two 30 credit modules, four 15 credit modules and a dissertation
  • Modules

    • International Tourism in the 21st Century (30 credits) – Compulsory

      This core module provides a comprehensive overview and critical analysis of tourism. This module identifies a range of environmental, social, cultural and economic issues that arise out of mass tourism development in different parts of the world. In order to identify the causes as well as to examine possible solutions, the module critically examines the socio-political environment in which mass tourism is situated, namely neo-liberal globalisation.

    • International Tourism Business (30 credits) – Compulsory

      This module aims to establish the groundwork for understanding the theoretical concepts of tourism as a business whilst preparing students to critique and develop management skills to run tourism businesses. Students will gain an insight into the business of international tourism, through exploring and analysing international tourism demand and supply. They will also develop a critical understanding of the strategic process of business management and human resource development across the different sectors.

    • Research Methods and Dissertation (60 credits) – Compulsory

      This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, and developing specific recommendations or conclusions in relation to the research project.

    • Event Management (15 credits) – Optional

      The aim of this module is to develop a critical understanding of the events management field and to equip students with the knowledge and skills to be able to
      a) effectively assess events’ impacts and legacy
      b) analyse the role of business, conference, cultural/heritage, sporting, religious and other festivals and events in the development and revitalisation of destinations at local, regional and national levels
      c) compare and contrast the motivations and roles of the various stakeholders of events along with the motivations of participants drawing on theoretical frameworks.

    • Digital Marketing (15 credits) – Optional

      The aim of this module is to develop students' systematic knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments in E-marketing. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy.

    • Visitor Attractions and Management (15 credits) – Optional

      The aim of this module is for students to gain a depth of understanding of visitor attractions to equip them with knowledge and skills they can transfer into the workplace. The module will introduce students to the range and diversity of natural and man-made attractions across the globe and provide a deep understanding of the governance, marketing, legal and operational issues of opening attractions to the public whilst providing a quality visitor experience.

    • Entrepreneurship in Tourism (15 credits) – Optional

      The aim of this module is to provide students with knowledge and skills that support the development and critical evaluation of entrepreneurship in tourism. Various theoretical frameworks will be introduced to enable students to appreciate the value of tourism enterprise and the complexities of exploiting entrepreneurial opportunities offered by the tourism industry. The module will develop students’ understanding of the resource needs for tourism venture start-ups, underlying processes of entrepreneurial activity and the outcomes of tourism enterprise. Students will also be able to identify key issues affecting tourism entrepreneurship and tools for effective management of tourism businesses.

    • Destination Management (15 credits) – optional

      The aim of this module is to equip students with the knowledge and skills in order that they can apply appropriate operational and strategic destination management and marketing solutions. The first part of the module draws on destination management theory to introduce students to the destination concept; they will critically evaluate the macro and micro forces impacting on destinations. Utilising case studies students will also evaluate the range of stakeholders involved in destination management and the nature and role of destination management organisations DMOs in different contexts. The second part of the module focuses on destination competitiveness, how destination managers create value to differentiate themselves and gain superior position in a competitive market particularly focusing on destination branding.

    • City, Region and Nation Branding (15 credits) – optional

      The aim of this module is to equip students with the key skills for understanding the complex nature of city, region and nation brands. The module introduces students to the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

    • Tourism and Development (15 credits) – Optional

      The aim of this module is to equip students with a critical understanding of the complex, contested, multi-dimensional nature of the opportunities provided by the tourism industry to drive positive change in Developing countries. The module will adopt a strong focus on the evolving nature of stakeholder relations, policy narratives and conceptual understanding of key issues with respect to the tourism – development nexus.

    • Open Module (15 credits) – Optional

      Students can choose another 15 credit module from post-graduate programmes in the Business School.

You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How is the MSc International Tourism Management taught?

A wide range of teaching and learning approaches are used to build up your skills and knowledge – mainly through lectures, seminars and practical activities. You will take part in case study-based discussions, field trips, and in-class activities. You will supplement all this with your own guided and independent reading. The mix of delivery modes will be varied and suitable to the content being delivered.

  1. UK & EU
  2. International
  3. How to apply
  1. UK & EU
  2. International

You will gain industry insights and networking opportunities that will enhance your career, expanding your knowledge around management issues facing tourism in specialised international contexts.An MSc in International Tourism will enable you to develop the professional and communication skills and subject expertise necessary to take your career to the next level. Graduates can embark on roles such as:

  • Hotel Front Office or General Manager
  • Tourism and Airline Customer Service Agents
  • Tourism Marketing Officer
  • Travel Consultant
  • International Development Support Officer
  • Tour guide

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