The fashion industry growth has created the need for business, management and marketing professionals with specialised knowledge of the creative sectors. This innovative course offers you the insight and expert knowledge into the fashion industry while allowing you to combine your business and management expertise with a deeper critical understanding of your audience, and of creative “products”. Upon graduation, you'll be prepared for a whole range of career options within the fast paced, ever changing fashion sector.
This course will allow you to hone your skills as a commissioner or facilitator of innovative fashion creatives as you develop ideas, shape content and deliver planning, operations and production, without losing sight of the social and environmental impact of the fashion industry.
You'll have the opportunity to collaborate, study and learn with students from our other well established fashion courses and build on your professional network. You'll also be able to engage with public institutes, museums and agencies to open your work to international audiences through outward facing projects.
You'll discover new perspectives on fashion promotion and marketing, and understand the impact of digital technologies and cultures. You'll develop a holistic knowledge of the fashion industries and the multi-disciplinary skills needed to enter this demanding and competitive sector.
The career choices open to you are endless and could lead into areas such as events and live production, digital strategy and communications, campaign management and marketing, commissioning, broadcasting and e-commerce analysis.
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Through this degree, you'll study audiences and markets, and learn to create effective and impactful campaigns to reach them. Imaginative responses to briefs lies at the heart of this programme and you'll develop the skills to think innovatively and collaboratively. You'll also understand how to manage and direct creative projects to ensure they are effective.
This programme will teach you a range of hard and soft skills that will support your future career in fashion promotion and marketing. You'll gain a range of creative and design skills such as visual and written responses to design briefs, as well as project management skills including planning and resource management.
You'll also gain valuable experience in collaboration and team working, and you'll have opportunities to hone your presentation and communication skills.
This module introduces various creative strategies in the fashion industry. You'll consider how these strategies contribute to professional contexts such as e-commerce, digital strategy, retail spaces, advertising/editorial/advertorial campaigns or emerging technology. You'll learn the core skills of brainstorming, generating google sprint ideas, creating detailed project plans that develop your skills at trouble-shooting and resilience to overcoming obstacles.
During your second term, you'll choose a community group to research as a case study, one that relies heavily on fashion and fashion symbols to function in the wider society. As you track your case study subjects through reflective visual diaries, you'll engage with a prospective audience or customer, understanding consumer needs through fashion. The aim of this module is for you to use research methods to better understand the needs and desires of your audience. This knowledge will inform your subsequent campaign and promotion proposals. You'll also learn the importance of research ethics.
This year-long module is taught in interdisciplinary groups and aims to enhance your collaboration skills. Each group will answer a brief that has been devised by another group of your peers. You'll design, manage and deliver a campaign designed to bring introductions to data analytics and market insight with a high impact outcome either in URL (online) or IRL (in real life).
Throughout this year-long module, you'll encounter different ways of looking at and thinking about fashion, providing an introduction to historical sources and narratives as well as key cultural and contextual theories. You'll be encouraged to draw connections between fashions from the past and the present to help you understand the rich cultural and social meanings of clothing and adornment in Western traditions. You'll cover a broad range of visual and material research methodologies, enabling you to be resourceful and explore different archives and historical collections in a hands-on way.
This module will help you develop a deeper understanding of client services and liaison, commissioning work, marketing, operations and production skills. Acting as a creative commissioner you'll develop and present a piece of work to ensure that all aspects of campaign and design production are aligned with industry client focus, budgeting and project management. You'll research and identify potential opportunities and constraints that you'll pitch to a fictional brand client, forecasting a sound fashion business direction.
In this outward facing module, you'll head out of the university campus and into the professional working environment of the creative industries on a placement. You may find yourself positioned next to the designer, artist, creative director or agent, developing and honing your skills as an innovative commissioner and facilitator, supporting the ideation, shaping creative content and delivering on planning and operations. You'll reflect on your work experiences, and relate this to an industry environment, gathering data and insight from the professional landscapes and relating this back to your professional practice eventually feeding into your final year projects.
During your entire second year, you'll use the backdrop of London as the world’s leading fashion capital alongside another inspiring city of your choice to compare the evolving demands of the fashion industries. You'll evaluate and justify the increasing importance of ethical and sustainable concerns in the global business of fashion between both your city case studies using desk based research, which will take the form of a visual and reflective presentation that could be used as data by international fashion councils and delivered at a conference level.
To build upon the core academic research and communication skills introduced in the Fashion History and Theory module, you'll develop your specialist knowledge and understanding of critical issues in contemporary fashion, related to the production, consumption and mediation of fashion as a global aspect of both culture and industry. Through a series of seminars and lectures around key economic, social and theoretical concepts, you'll explore how they influence the material, visual and consumer culture of fashion, challenging dominant historical narratives and unpicking fashion’s mythologies from a global perspective. You'll develop your own independent research interests and written skills with an essay in contemporary fashion culture and industry and a critical awareness of the fashion industry, helping you to position your creative work in an ethically-informed and culturally competent manner.
This optional module allows you to undertake a year-long internship in the fashion industry, returning to undertake take your final year as a fourth year of study. You'll utilise an employment experience to provide an insight into the work methods and operation of a fashion business or freelance role in a field of fashion design and production. You'll carefully document the experience, engendering an understanding of the principles of reflective practice and their application in a professional context.
Working in groups during the first term, you'll identify potential partners in the fashion industry. With them you'll develop a fast and reactive live project, bringing strategic ideas, planning and market intelligence to subjects such as finance management, communication, creative design and tech skills to fully extend and explore your professional direction. Acting as the commissioning body the group will generate ideas, structure and plan a full project to its final stage.
This project requires you to organise and develop a substantial, in-depth, self-directed dissertation with a clear and sustained critical argument. We encourage the pursuit of a research topic related to issues explored in your own practice in any area of fashion. You'll further develop critical awareness and self-reflection of historical and/or contemporary contexts of your discipline and research topic, building on primary and secondary research skills embedded in years 1 and 2 and developing your ability to identify, analyse and critically evaluate appropriate sources and research methods.
This final term module will consolidate all previous learning to tailor an individual and creative outcome which is unique to the individual and could be a written and visual portfolio, a public event or presentation to industry partner all of which respond to research, client needs, target audience, logistics and budgets. This individually negotiated outcome exploring your own identity will support you an innovative commissioner and campaign driver, steering your own direction for career success and access routes to industry.
You can find more information about this course in the programme specification. Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
Alumni from our established BA Fashion Design, BA Fashion Textiles and BA Fashion Styling & Communication have gone on to secure employment as:
Graduates have also progressed to postgraduate courses at The Royal College of Art, Central Saint Martins, London College of Fashion and Bath Spa University. Additional, some have started up their own successful labels, working independently and collaboratively with known companies such as the Pentland Group, Givenchy, McQueen, Margaret Howell, Christopher Raeburn and many more.
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.
Start: October 2023, September 2023: EU/International induction
Duration: 3 years full-time, Usually 5 years part-time
Start: October 2023, EU/International induction: September 2023
Duration: 3 years full-time
Start: September 2023, EU/International induction: September 2023
Duration: 3 years full-time, Usually 5 years part-time