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Prof Goudarz Azar

"Professor & HoD, Strategy, Leadership and Operations"

Goudarz Azar

  • School Faculty of Business and Law

  • Department Strategy, Leadership & Operations

  • Location London

Research activities

Prof Azar's work particularly examines how managers perceive and respond to institutional, cultural, and technological environments, and how these perceptions influence internationalisation, innovation, organisational performance, and strategic decision-making. He also has growing research interests in digital transformation, technology adoption, sustainability, and organisational change.

He has published extensively in internationally recognised journals, including International Business Review, Management International Review, Industrial Marketing Management, Journal of Business Research, and International Marketing Review. His research has received international recognition, with his work on innovation and export performance being widely cited within the fields of international business and strategic management.

Alongside his research activity, he is actively engaged in academic leadership, doctoral supervision, and interdisciplinary collaboration. His current research projects explore themes including institutional distance, managerial cognition, blockchain technology adoption, digitalisation and internationalisation, and organisational technology readiness.

He serves on the Editorial Advisory Board of International Business Review and the Editorial Boards of Management International Review and the European Journal of International Management. He is also an active member of the European International Business Academy (EIBA).


Biography

Goudarz Azar is a Professor of Strategy and International Business and the Head of the Department of Strategy, Leadership, and Operations. He joined the university in February 2024. Before starting at Middlesex, he held several senior academic leadership roles, including Head of the Department of Global Management and UG, PG, and MBA Admissions Director at Brunel Business School, Brunel University London.

Goudarz holds a BSc in Engineering, an MSc in Business Administration, and a PhD in International Business. Goudarz is a fellow of the UK Higher Education Academy. Goudarz is a member of the advisory editorial board of International Business Review (ABS3*), a member of the editorial board of Management International Review (ABS3*), and the European Journal of International Management (ABS2*). Goudarz' s research expertise and interests lie at the intersection of international business, strategy, and innovation management. His work has been published in top-tier management journals, including International Business Review, Management International Review, International Marketing Review, Industrial Marketing Management, and Journal of Business Research.

External activities

  • External Examiner , University of Liverpool Management School,
  • Editorial Board Member , Management International Review,
  • Editorial Board Member , European Journal of International Management,
  • Editorial Advisory Board Member, International Business Review ,

    • Publications

    View publications