Prof. Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK); and Associate Editor in the Marketing section of Journal of Business Research. His main teaching and research area is (e-)retail and consumer behaviour – the vital final link of the Marketing process. Charles qualified as a Chartered Marketer, elected a Fellow of the Chartered Institute of Marketing for helping to modernise the teaching of the discipline. He was awarded the Vice Chancellor’s Award for Teaching Excellence for improving the interactive student learning experience at Brunel University. He has published in journals such as Journal of International Marketing, Journal of Business Research; Computers in Human Behavior; Psychology & Marketing; Information Technology & People; International Journal of Electronic Commerce; and European Journal of Marketing. Books include Smart Retailing: Technologies and Strategies, (Palgrave, research monograph, joint-authored with Dr Eleonora Pantano); Internet Retailing and Future Perspectives 1st & 2nd editions (Routledge, research monograph combined textbook, joint-authored inter alia with Dr Eleonora Pantano; Marketing the e-Business 1st & 2nd editions (joint-authored with Dr Lisa Harris); and research monograph Objects of Desire: Consumer Behaviour in Shopping Centre Choice (Palgrave). His research into shopping styles has received extensive coverage in the popular media including TV appearances with Sir Trevor McDonald OBE and Adrian Edmondson. Pure research into why people buy has led to applied research projects on business and public funded research, making contributions to knowledge and impact of commercial value to the real world of business and the community, including for example, a new environmental psychology conceptual framework for shopper responses to retail atmospherics – the ‘SEER’ model. Current research focuses on (e-)consumer behaviour, especially in relation to consumer wellbeing and responses to technological advances.
(e-)Retail marketing, (e-)Consumer Behaviour.
(e-)Shopping, (e-)Consumer Behaviour, Consumer Wellbeing, Place Branding, Place Marketing, Shopping Centres/Malls.
Papagiannidis, Savvas and Alamanos, Eleftherios and Bourlakis, Michael and Dennis, Charles (2023) The pandemic consumer response: a stockpiling perspective and shopping channel preferences. British Journal of Management , 34 (2). pp. 664-691. ISSN 1045-3172
Paul, Justin and Ueno, Akiko and Dennis, Charles (2023) ChatGPT and consumers: Benefits, pitfalls and future research agenda. International Journal of Consumer Studies . ISSN 1470-6423 (Published online first)
Hussain, Shahzeb and Pascaru, Olga and Priporas, Constantinos-Vasilios and Foroudi, Pantea and Melewar, T. C. and Dennis, Charles (2023) Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors. European Business Review . ISSN 0955-534X (Accepted/In press)
Koohang, A. and Nord, J. and Ooi, K. and Al-Emran, M. and Aw, E. and Dennis, Charles and Ueno, Akiko (2023) Shaping the metaverse into reality: multidisciplinary perspectives on opportunities, challenges, and future research. Journal of Computer Information Systems . ISSN 0887-4417 (Accepted/In press)
Pantano, Eleonora and Viassone, Milena and Boardman, Rosy and Dennis, Charles (2022) Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping. Journal of Retailing and Consumer Services , 68 . ISSN 0969-6989
