Prof. Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK); and Associate Editor in the Marketing section of Journal of Business Research. His main teaching and research area is (e-)retail and consumer behaviour – the vital final link of the Marketing process. Charles qualified as a Chartered Marketer, elected a Fellow of the Chartered Institute of Marketing for helping to modernise the teaching of the discipline. He was awarded the Vice Chancellor’s Award for Teaching Excellence for improving the interactive student learning experience at Brunel University. He has published in journals such as Journal of International Marketing, Journal of Business Research; Computers in Human Behavior; Psychology & Marketing; Information Technology & People; International Journal of Electronic Commerce; and European Journal of Marketing. Books include Smart Retailing: Technologies and Strategies, (Palgrave, research monograph, joint-authored with Dr Eleonora Pantano); Internet Retailing and Future Perspectives 1st & 2nd editions (Routledge, research monograph combined textbook, joint-authored inter alia with Dr Eleonora Pantano; Marketing the e-Business 1st & 2nd editions (joint-authored with Dr Lisa Harris); and research monograph Objects of Desire: Consumer Behaviour in Shopping Centre Choice (Palgrave). His research into shopping styles has received extensive coverage in the popular media including TV appearances with Sir Trevor McDonald OBE and Adrian Edmondson. Pure research into why people buy has led to applied research projects on business and public funded research, making contributions to knowledge and impact of commercial value to the real world of business and the community, including for example, a new environmental psychology conceptual framework for shopper responses to retail atmospherics – the ‘SEER’ model. Current research focuses on (e-)consumer behaviour, especially in relation to consumer wellbeing and responses to technological advances.
(e-)Retail marketing, (e-)Consumer Behaviour.
(e-)Shopping, (e-)Consumer Behaviour, Consumer Wellbeing, Place Branding, Place Marketing, Shopping Centres/Malls.
Alqayed, Yosef and Foroudi, Pantea and Kaouther, Kooli and Foroudi, Mohammad M. and Dennis, Charles (2022) Enhancing value co-creation behaviour in digital peer-to-peer platforms: an integrated approach. International Journal of Hospitality Management , 102 . pp. 1-19. ISSN 0278-4319
Vecchi, Michela and Elf, Patrick and Ueno, Akiko and Dilmperi, Athina and Dennis, Charles and Devereux, Luke (2022) Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing . ISSN 1069-031X (Published online first)
McLeay, Fraser and Olya, Hossein and Liu, Hongfei and Jayawardhena, Chanaka and Dennis, Charles (2022) A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles. Technological Forecasting and Social Change , 174 . ISSN 0040-1625
Francioni, Barbara and Curina, Ilaria and Dennis, Charles and Papagiannidis, Savvas and Alamanos, Eleftherios and Bourlakis, Michael and Hegner, Sabrina M (2021) Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions. Higher Education , 82 (1). pp. 85-105. ISSN 0018-1560
Foroudi, Mohammad M. and Foroudi, Pantea and Balmer, John M. T. (2021) Corporate identity: definition and components. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routledge Studies in Marketing . Routledge, London, pp. 11-74. ISBN 9780367531232