Prof. Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK); and Associate Editor in the Marketing section of Journal of Business Research. His main teaching and research area is (e-)retail and consumer behaviour – the vital final link of the Marketing process. Charles qualified as a Chartered Marketer, elected a Fellow of the Chartered Institute of Marketing for helping to modernise the teaching of the discipline. He was awarded the Vice Chancellor’s Award for Teaching Excellence for improving the interactive student learning experience at Brunel University. He has published in journals such as Journal of International Marketing, Journal of Business Research; Computers in Human Behavior; Psychology & Marketing; Information Technology & People; International Journal of Electronic Commerce; and European Journal of Marketing. Books include Smart Retailing: Technologies and Strategies, (Palgrave, research monograph, joint-authored with Dr Eleonora Pantano); Internet Retailing and Future Perspectives 1st & 2nd editions (Routledge, research monograph combined textbook, joint-authored inter alia with Dr Eleonora Pantano; Marketing the e-Business 1st & 2nd editions (joint-authored with Dr Lisa Harris); and research monograph Objects of Desire: Consumer Behaviour in Shopping Centre Choice (Palgrave). His research into shopping styles has received extensive coverage in the popular media including TV appearances with Sir Trevor McDonald OBE and Adrian Edmondson. Pure research into why people buy has led to applied research projects on business and public funded research, making contributions to knowledge and impact of commercial value to the real world of business and the community, including for example, a new environmental psychology conceptual framework for shopper responses to retail atmospherics – the ‘SEER’ model. Current research focuses on (e-)consumer behaviour, especially in relation to consumer wellbeing and responses to technological advances.
(e-)Retail marketing, (e-)Consumer Behaviour.
(e-)Shopping, (e-)Consumer Behaviour, Consumer Wellbeing, Place Branding, Place Marketing, Shopping Centres/Malls.
Pantano, Eleonora and Pizzi, Gabriele and Scarpi, Daniele and Dennis, Charles (2020) Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak. Journal of Business Research , 116 . pp. 209-213. ISSN 0148-2963
Dilmperi, Athina and McIntyre, Charles and Dennis, Charles and Melewar, T. C. (2020) Introduction to the special issue of the 3rd international colloquium on design, branding and marketing. Journal of Retailing and Consumer Services . ISSN 0969-6989 (Accepted/In press)
Rodrigues, Clarinda and Skinner, Heather and Dennis, Charles and Melewar, T. C. (2019) Towards a theoretical framework on sensorial place brand identity. Journal of Place Management and Development , 13 (3). pp. 273-295. ISSN 1753-8335
Foroudi, Pantea and Imani, Saheb and Foroudi, Mohammad M. and Espinal, Magdiel (2019) Towards the development of community commitment based on musical events in the Dominican Republic. In: Place Branding: Connecting Tourist Experiences to Places. Foroudi, Pantea and Mauri, Chiara and Dennis, Charles and Melewar, T. C. , eds. Routledge, pp. 182-206. ISBN 9781472455925
Foroudi, Pantea and Tajeddini, Kayhan and Marvi, Reza (2019) A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty. In: Place Branding: Connecting Tourist Experiences to Places. Foroudi, Pantea and Mauri, Chiara and Dennis, Charles and Melewar, T. C. , eds. Routledge, pp. 109-143. ISBN 9781472455925