Dr Zhongqi Jin

Dr. Zhongqi Jin holds a PHD in New Product Development from the University of Bath, UK.

Dr. Zhongqi Jin has been involved in teaching and research on innovation and marketing.  He has taught both postgraduate and undergraduate students in marketing, marketing research, new product development and innovation management. He has recently completed a twelve country collaborative research project regarding global branding and consumer behavior including consumers from Brazil, China, Egypt, France, India, Malaysia, Mauritius, South Africa, UK, USA, and Turkey.

Academic Journal Publications

Refereed Conference Papers

1. Choudhury, M., Melewar, TC, Jin, Z. (2016) An Investigation into the Impact of Corporate Rebranding Upon Corporate Performance in a Bottom of Pyramid (BOP) Context: A Case Study for Telecom Industry in Bangladesh, the 21st Corporate Marketing Communications Conference, April, 2016, London.
2. Osabutey, E., Jin, Z. (2016) Factors Influencing Technology and Knowledge Transfer: Configurational Recipes for Sub-Saharan Africa, Global Innovation and Knowledge Academy Annual Conference, Valencia, Spain, March 2016. This paper won a best paper award in the conference.
3. Lynch, R., Jin, Z. (2016) Dynamic marketing knowledge capabilities: exploring the role and contribution of social media in new product development, Global Innovation and Knowledge Academy Annual Conference, Valencia, Spain, March 2016.
4. Navare, J., Papanastassiou, M., Jin, Z., Agyapong, A., Osabutey, E. (2015) African SMEs- survey of strategies for innovation and sustainability: Case of Ghanaian SMEs, Product Development Management Association Research Forum, November, 2015, Anaheim, California, USA.
5. Lynch, R., Jin, Z. (2015) Effective international strategy options for emerging market multinationals: Evidence from the Chinese car industry, British Academy of Management Annual Conference, September 2015, Portsmouth, UK.
6. Lynch, R., Jin, Z. (2015) Knowledge and innovation in emerging market multinationals: The expansion paradox, Global Innovation and Knowledge Academy Annual Conference, July 2015, Valencia, Spain.
7. Ali, R., Jin, Z., Wu, K., Melewar, TC. (2015) Impact of Customer-Based Corporate Reputation on Perceived Risks and Intentional Loyalty: A comparison of MNEs with Local Firms. 20^th Corporate Marketing Communications Conference, April, 2015, Izmir, Turkey.
8. Jin, Z., Navare, J., Lynch, R. (2014) Sustainability orientation, innovation culture and innovation outcomes: Does firm size matter? (presented in PDMA annual conference in October 2014, Denver, Colorado, USA
9. Papanastassiou, M.,  Navare, J., Jin, Z., Pearce, R.,  Pepelasis, I.  (2014) Promoting sustainable growth through entrepreneurship and innovation: The role of SMEs in emerging economies and economies in crisis (To be presented at UNCTAD – World Investment Forum (WIF) 2014, Geneva, Switzerland | October 13-16, 2014, Multidisciplinary Academic Conference)
10. Ali, R., Jin, Z., Wu, K., Melewar, T. (2014) Disentangling the effects of customer-based corporate reputation in relationship marketing: the case of Pakistan (Presented in Academy of Marketing  Annual Conference, July 2014, Bournemouth, UK)
11. Ali, R., Jin, Z., Wu, K., Melewar, T. (2014) Disentangling the effects of customer-based corporate reputation in relationship marketing: the case of Pakistan (Presented in EMAC Annual Conference, June 2014, Spain)
12. Ali, R., Jin, Z., Wu, K., Melewar, T. (2014) ,  Perceived risks and customer based corporate reputation (Presented in Corporate Marketing Communications Annual Conference, April 2014, Milan, Italy)Navare, J. , Jin, Z. (2013)  The relationship between environmental turbulence, risk taking behavior and innovation types: A Historical Study of two service providers, competitive paper presented in PDMA annual conference in October 2013, Pheonix, Arizona.
13. Jin, Z., Lynch, R., Attia, S. Chansarkar, B., Gulsoy, T., Lapoule, P., Liu, X., Newburry, W., Nooraini, M., Parente, R., Purani, K., Ungerer, M. (2012) Home and foreign product country images and purchasing intentions in developed and developing countries: an eleven country study. Academy of International Business Conference, July, 2012, Washington D. C. USA.
14. Ali, R., Lynch, R., Jin, Z. (2012) The Antecedents and Consequences of Corporate Reputation: A Meta-Analysis, 2nd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), September 2012, London
15. Drozdzyk, P.,  Navare, J., Jin, Z. (2012) Critical success factors in customer relation ship management: an empirical investigation of energy companies from UK and Poland, British Academy of Management Annual Conference, September,  2012, Cardiff.
16. Jin, Z., Navare, J. (2010) What makes a non-innovative organisation innovative? a case study of two services providers, Global Marketing Conference, Tokyo, Japan, September, 2010.
17. Navare, J., Jin, Z. (2009)  The risk and uncertainty in innovative activities, Proceedings of the XX International Society of professional  Innovation Management Conference, 22-24, June, 2009, Vienna.
18. Jin, Z., Navare, J. (2009) Risk Management and Adoptive Innovation, World Sustainable Outlook 2009.
19. Zhu. Y.,  Lynch, R, . Jin, Z,  (2008) The determinants of catching up process: later arrivals versus global leaders. Strategic Management Society   Special Conference, 28-31 May, 2008, Shanghai, China.
20. Zhu, Y. Lynch, R. Jin, Z.(2008) Global strategy of a Chinese Television manufacturer. Universidad 2008 Research Conference, Habana, Cuba, 17-20 February.
21. Lynch, R. Zhu, Y. Jin, Z. (2008) Can China sustain its strong global strategy without innovation? A study of some Chinese consumer electronics and domestic appliance companies. Annual Conference of the Academy of Innovation and Entrepreneurship, Beijing, China. March 27th-March 29th, 2008.
22. Zhu. Y.,  Lynch, R, . Jin, Z, (2007) Global strategy: can late arrivals catch up with established companies? Annual Conference of the Academy of Management, 3-8 August, 2007, Philadelphia.
23. Zhu. Y.,  Lynch, R, . Jin, Z, (2007)  Global Strategy of Late Arrivals: The Benefits and Difficulties of Catching Up. Conference on Internationalisation of Indian and Chinese Companies, Brunel University, 18-19 April 2007
24. Jin, Z., Li, Z. (2006) Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guangdong Province of China. AM06, competitive paper, London.
25. Jin, Z., Hewitt-Dundas, N., Thompson, N. (2003) Innovative behaviour and organisational performance:   an empirical validation of a quadratic typographical model of organisational innovativeness. BAM2003, competitive paper, Harrogate.
26. Jin, Z. (2002) Modeling new product development processes: A platform for academic research. BAM2002, competitive paper, London.
27. Jin, Z. (2000) Learning experience from students of Middlesex University Business School: Why do they enjoy some modules/lectures and dislike others? British Academy of Management 12-15 September, 2000, Edinburgh. The paper was presented to BAM2000 the management teaching and learning track and won the best paper prize.
28. Jin, Z. (2000) Determinants of Organisational Innovativeness: An Investigation into Organisations Challenged by New and Emerging Technologies. British Academy of Management 12-15 September, 2000, Edinburgh.
29. Jin, Z., Birks, D., Targett D. (1999) Increasing response rate for constricted industrial mail survey: a model and tactics, in Enhancing Knowledge Development in Marketing: 1999 American Marketing Association Summer Educators’ Proceedings, Vol. 10, ed. By Gordon, P and B.J.Kellerman, pp235-241. ISBN: 0-87757-277-1/0888-1839.
30. Jin, Z. (1999) Product newness and non-linearity of NPD processes: and empirical study. Refereed paper in the proceedings of the British Academy of Management (BAM) Annual Conference, 1-3 September, 1999, Manchester, pp 415-443, ISBN: 0 905304 27 6.
31. Jin, Z. (1999) Product newness and role flexibility of R&D and marketing in a high velocity setting. Proceeding of the 6^th International Product Development Conference, 5-6 July 1999, Cambridge, pp581-596.
32. Jin, Z. (1999) Writing report, a Chapter in Marketing Research, ed. by Paul Bains et al, Middlesex Press. Pp. 146-162. ISBN: 1-898253-29-3.
33. Jin, Z. (1997) Developing New Products: Linear vs. Non-linear processes. British Academy of Management Annual Conference, Sept.1997. Working paper. London Business School.
34. Jin, Z., Birks, D., Targett, D (1996) Seeking for Effective New Product Development Processes: A Repertory Grid Approach. Proceedings of The 3^rd International Product Development Management Conference. Vol. 1, Part 2, pp441-450. April, 1996 INSEAD, France.