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      Dr Zhongqi Jin

      BSc, MEng, PCert(HE), PhD
      ROLE: Senior Lecturer in Marketing
      SCHOOL: Business School
      DEPARTMENT: Marketing Branding & Tourism
      TELEPHONE: +44 (0)20 8411 5571
      EMAIL: Z.Jin@mdx.ac.uk
      1. Biography &
        Qualifications
      2. Learning &
        Teaching Interests
      3. Research Outputs &
        Interests
      4. Funded Research &
        Knowledge Exchange Projects
      5. Engagement &
        Impact

      • Biography &
        Qualifications

        Dr. Zhongqi Jin holds a PHD in New Product Development from the University of Bath, UK.

        Dr. Zhongqi Jin has been involved in teaching and research on innovation and marketing.  He has taught both postgraduate and undergraduate students in marketing, marketing research, new product development and innovation management. He has recently completed a twelve country collaborative research project regarding global branding and consumer behavior including consumers from Brazil, China, Egypt, France, India, Malaysia, Mauritius, South Africa, UK, USA, and Turkey.

        Dr. Zhongqi Jin supervises PhD students and he has been an external examiner for a number of UK universities.

        Academic Journal Publications


        Jin, Z., Navare, J., Lynch, R. (2019) The Relationship between Innovation Culture and Innovation Outcomes: Exploring the Effects of Sustainability Orientation and Firm Size,  R&D Management, 49 (4), 607-623.
        Ali, I., Ali, M. and Grigore, G. and Molesworth, M. and Jin, Z. (2019) The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies. Journal of Business Research . (Published online first)
        I Abosag, ZB Ramadan, T Baker, Z Jin (2019)  Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites. Journal of Business Research, (Published online first).
        Ageeva, E., Melewar, T. C., Foroudi, P. Dennis, C., Jin, Z. (2018) Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA. Journal of Business Research .  89, 287-304.
        Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Foroudi, Mohammad M. (2018) Perceptional components of brand equity: Configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89, 462-474.
        Cao, L. and Navare, J. and Jin, Z. (2017) Business model innovation: how international retailers rebuild their core business logic in a new host country. International Business Review,  27(3), 543-562.
        Ali, R., Wu, K., Melewar,  T. C., Jin, Z. (2017) Perceived risks and customer based corporate reputation.  International Study of Management and Organization.  47 (3), 220-239. Osabutey, E., Jin, Z. (2016) Factors Influencing Technology and Knowledge Transfer: Configurational Recipes for Sub-Saharan Africa, Journal of Business Research (3*). (Forthcoming). An earlier version of the paper received a best paper award from the Global Innovation and Knowledge Academy Annual Conference, March  2016, Valencia, Spain.
        Cheng, L.,  Cai, H.,  Jin, Z. (2016) The effect of parental opportunism IJV’s autonomy and tacit knowledge on IJV instability: a comparison of multi-variate regression and fuzzy-set qualitative comparative analysis, Journal of Business Research (3*). (Forthcoming).
        Lynch, R., Jin, Z. (2016) Exploring the institutional perspective on international business expansion: Towards a more detailed conceptual framework, Journal of Innovation and Knowledge (new journal, invited paper).    In production process. Available online
        Foroudi, P., Jin, Z.,  Gupta, S., Melewar, T., Foroudi, M. (2016) Influence of innovation capability and customer experience on reputation and loyalty, Journal of Business Research (3*), (Forthcoming).
        Ali, R., Wu, K., Melewar,  T. C., Jin, Z. (2016) Perceived risks and customer based corporate reputation.  International Study of Management and Organization (2*)  (Forthcoming)
        Lynch, R., Jin, Z. (2016) Knowledge and innovation in emerging market multinationals: The expansion paradox. Journal of Business Research, 69, 1593-1597.
        Ali, R.,  Lynch, R., Melewar, T. C., Jin, Z. (2015)  The Antecedents and Consequences of Corporate Reputation: A Meta-Analysis.  Journal of Business Research, 68(5),1105-1117.  (3*)
        Jin, Z., Lynch, R., Attia, S., Chansarkar, B., Gulsoy, T., Lapoule, P., Liu, X., Newburry, W., Nooraini, M., Parente, R., Purani, K., Ungerer, M. (2015) Home and foreign product country images and purchasing intentions in developed and developing countries: an eleven country study. International Business Review, 67(3), 295-302.  (3*)
        Zhu, Y., Lynch, R., & Jin, Z. (2011) Playing the game of catching-up: global strategy building in a Chinese company, Asia Pacific Business Review, 17(4), 511-533. (2*)
        Jin , Z and Navare J (2010) Exploring the relationship between Risk Management and Adoptive Innovation: A Case study Approach, World Journal of Entrepreneurship, Management and Sustainable Development, 6(1/2),  29-38.
        Jin, Z., Li, Z. (2007) Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guangdong Province of China, International Journal of Innovation Management, 11(4), 539-564. (2*)
        Jin, Z, Chansarkar, B., Kondap, N. (2006) Brand Origin in an Emerging Market: Perceptions of Indian Consumers, The Asia Pacific Journal of Marketing and Logistics, 18(4), 283-302.
        Jin, Z., Hewitt-Dundas, N., Thompson, N. (2004) Innovativeness and performance: evidence from manufacturing sectors,  Journal of Strategic Marketing, 12(4), 255-266. (2*)
        Jin, Z. (2001) The nature of NPD and role flexibility of R&D/Marketing in a fast growing high-tech setting. R&D Management, 31(3), 275-285.  (3*)
        Jin, Z. (2000) Learning experience from students of Middlesex University Business School: Why do they enjoy some modules/lectures and dislike others?, The International Journal of Management Education, 1(1), 22-36. An earlier version of the paper was presented to BAM2000 the management teaching and learning track and won the best paper prize. (1*)
        Jin, Z. (2000) How product newness influences ‘learning and probing’ and the linearity of its development process?, Creativity and Innovation Management, 9(1), 21-45. (1*)
        Jin, Z., Birks, D., Targett D. (1997) The contexts and process of new product development: A typology, The International Journal of Innovation Management, 1(3), 275-298. (2*)

        Refereed Conference Papers

        1. Choudhury, M., Melewar, TC, Jin, Z. (2016) An Investigation into the Impact of Corporate Rebranding Upon Corporate Performance in a Bottom of Pyramid (BOP) Context: A Case Study for Telecom Industry in Bangladesh, the 21st Corporate Marketing Communications Conference, April, 2016, London.
        2. Osabutey, E., Jin, Z. (2016) Factors Influencing Technology and Knowledge Transfer: Configurational Recipes for Sub-Saharan Africa, Global Innovation and Knowledge Academy Annual Conference, Valencia, Spain, March 2016. This paper won a best paper award in the conference.
        3. Lynch, R., Jin, Z. (2016) Dynamic marketing knowledge capabilities: exploring the role and contribution of social media in new product development, Global Innovation and Knowledge Academy Annual Conference, Valencia, Spain, March 2016.
        4. Navare, J., Papanastassiou, M., Jin, Z., Agyapong, A., Osabutey, E. (2015) African SMEs- survey of strategies for innovation and sustainability: Case of Ghanaian SMEs, Product Development Management Association Research Forum, November, 2015, Anaheim, California, USA.
        5. Lynch, R., Jin, Z. (2015) Effective international strategy options for emerging market multinationals: Evidence from the Chinese car industry, British Academy of Management Annual Conference, September 2015, Portsmouth, UK.
        6. Lynch, R., Jin, Z. (2015) Knowledge and innovation in emerging market multinationals: The expansion paradox, Global Innovation and Knowledge Academy Annual Conference, July 2015, Valencia, Spain.
        7. Ali, R., Jin, Z., Wu, K., Melewar, TC. (2015) Impact of Customer-Based Corporate Reputation on Perceived Risks and Intentional Loyalty: A comparison of MNEs with Local Firms. 20th Corporate Marketing Communications Conference, April, 2015, Izmir, Turkey.
        8. Jin, Z., Navare, J., Lynch, R. (2014) Sustainability orientation, innovation culture and innovation outcomes: Does firm size matter? (presented in PDMA annual conference in October 2014, Denver, Colorado, USA
        9. Papanastassiou, M.,  Navare, J., Jin, Z., Pearce, R.,  Pepelasis, I.  (2014) Promoting sustainable growth through entrepreneurship and innovation: The role of SMEs in emerging economies and economies in crisis (To be presented at UNCTAD – World Investment Forum (WIF) 2014, Geneva, Switzerland | October 13-16, 2014, Multidisciplinary Academic Conference)
        10. Ali, R., Jin, Z., Wu, K., Melewar, T. (2014) Disentangling the effects of customer-based corporate reputation in relationship marketing: the case of Pakistan (Presented in Academy of Marketing  Annual Conference, July 2014, Bournemouth, UK)
        11. Ali, R., Jin, Z., Wu, K., Melewar, T. (2014) Disentangling the effects of customer-based corporate reputation in relationship marketing: the case of Pakistan (Presented in EMAC Annual Conference, June 2014, Spain)
        12. Ali, R., Jin, Z., Wu, K., Melewar, T. (2014) ,  Perceived risks and customer based corporate reputation (Presented in Corporate Marketing Communications Annual Conference, April 2014, Milan, Italy)Navare, J. , Jin, Z. (2013)  The relationship between environmental turbulence, risk taking behavior and innovation types: A Historical Study of two service providers, competitive paper presented in PDMA annual conference in October 2013, Pheonix, Arizona.
        13. Jin, Z., Lynch, R., Attia, S. Chansarkar, B., Gulsoy, T., Lapoule, P., Liu, X., Newburry, W., Nooraini, M., Parente, R., Purani, K., Ungerer, M. (2012) Home and foreign product country images and purchasing intentions in developed and developing countries: an eleven country study. Academy of International Business Conference, July, 2012, Washington D. C. USA.
        14. Ali, R., Lynch, R., Jin, Z. (2012) The Antecedents and Consequences of Corporate Reputation: A Meta-Analysis, 2nd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), September 2012, London
        15. Drozdzyk, P.,  Navare, J., Jin, Z. (2012) Critical success factors in customer relation ship management: an empirical investigation of energy companies from UK and Poland, British Academy of Management Annual Conference, September,  2012, Cardiff.
        16. Jin, Z., Navare, J. (2010) What makes a non-innovative organisation innovative? a case study of two services providers, Global Marketing Conference, Tokyo, Japan, September, 2010.
        17. Navare, J., Jin, Z. (2009)  The risk and uncertainty in innovative activities, Proceedings of the XX International Society of professional  Innovation Management Conference, 22-24, June, 2009, Vienna.
        18. Jin, Z., Navare, J. (2009) Risk Management and Adoptive Innovation, World Sustainable Outlook 2009.
        19. Zhu. Y.,  Lynch, R, . Jin, Z,  (2008) The determinants of catching up process: later arrivals versus global leaders. Strategic Management Society   Special Conference, 28-31 May, 2008, Shanghai, China.
        20. Zhu, Y. Lynch, R. Jin, Z.(2008) Global strategy of a Chinese Television manufacturer. Universidad 2008 Research Conference, Habana, Cuba, 17-20 February.
        21. Lynch, R. Zhu, Y. Jin, Z. (2008) Can China sustain its strong global strategy without innovation? A study of some Chinese consumer electronics and domestic appliance companies. Annual Conference of the Academy of Innovation and Entrepreneurship, Beijing, China. March 27th-March 29th, 2008.
        22. Zhu. Y.,  Lynch, R, . Jin, Z, (2007) Global strategy: can late arrivals catch up with established companies? Annual Conference of the Academy of Management, 3-8 August, 2007, Philadelphia.
        23. Zhu. Y.,  Lynch, R, . Jin, Z, (2007)  Global Strategy of Late Arrivals: The Benefits and Difficulties of Catching Up. Conference on Internationalisation of Indian and Chinese Companies, Brunel University, 18-19 April 2007
        24. Jin, Z., Li, Z. (2006) Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guangdong Province of China. AM06, competitive paper, London.
        25. Jin, Z., Hewitt-Dundas, N., Thompson, N. (2003) Innovative behaviour and organisational performance:   an empirical validation of a quadratic typographical model of organisational innovativeness. BAM2003, competitive paper, Harrogate.
        26. Jin, Z. (2002) Modeling new product development processes: A platform for academic research. BAM2002, competitive paper, London.
        27. Jin, Z. (2000) Learning experience from students of Middlesex University Business School: Why do they enjoy some modules/lectures and dislike others? British Academy of Management 12-15 September, 2000, Edinburgh. The paper was presented to BAM2000 the management teaching and learning track and won the best paper prize.
        28. Jin, Z. (2000) Determinants of Organisational Innovativeness: An Investigation into Organisations Challenged by New and Emerging Technologies. British Academy of Management 12-15 September, 2000, Edinburgh.
        29. Jin, Z., Birks, D., Targett D. (1999) Increasing response rate for constricted industrial mail survey: a model and tactics, in Enhancing Knowledge Development in Marketing: 1999 American Marketing Association Summer Educators’ Proceedings, Vol. 10, ed. By Gordon, P and B.J.Kellerman, pp235-241. ISBN: 0-87757-277-1/0888-1839.
        30. Jin, Z. (1999) Product newness and non-linearity of NPD processes: and empirical study. Refereed paper in the proceedings of the British Academy of Management (BAM) Annual Conference, 1-3 September, 1999, Manchester, pp 415-443, ISBN: 0 905304 27 6.
        31. Jin, Z. (1999) Product newness and role flexibility of R&D and marketing in a high velocity setting. Proceeding of the 6th International Product Development Conference, 5-6 July 1999, Cambridge, pp581-596.
        32. Jin, Z. (1999) Writing report, a Chapter in Marketing Research, ed. by Paul Bains et al, Middlesex Press. Pp. 146-162. ISBN: 1-898253-29-3.
        33. Jin, Z. (1997) Developing New Products: Linear vs. Non-linear processes. British Academy of Management Annual Conference, Sept.1997. Working paper. London Business School.
        34. Jin, Z., Birks, D., Targett, D (1996) Seeking for Effective New Product Development Processes: A Repertory Grid Approach. Proceedings of The 3rd International Product Development Management Conference. Vol. 1, Part 2, pp441-450. April, 1996 INSEAD, France.

        Honours and Prizes:

        Best paper prize 2009.9.14; The Best Paper for Teaching and Learning and Education - Award Body: British Academy of Management and Learning and Teaching Support Network.

        Professional Membership:

        • Academy of Management
        • Academy of Marketing
        • Product Development Management Association
        • Higher Education Academy

        Languages Spoken

      • Learning &
        Teaching Interests

        • Product Policy
        • Marketing Research
        • Strategic Marketing Management

      • Research Outputs &
        Interests

        • New Product Development
        • Innovation Management
        • Brand Origin
        • Internationalisation of Firms from Emerging Markets

        Publication Feed

        Revisiting FSAs and CSAs in Sub-Saharan Africa: evidence from Ghanaian firms

        Osabutey, Ellis L. C. and Papanastassiou, Marina and Jin, Zhongqi and Navare, Jyoti and Agyapong, Ahmed (2023) Revisiting FSAs and CSAs in Sub-Saharan Africa: evidence from Ghanaian firms. International Business Review . ISSN 0969-5931 (Published online first)

        Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences

        Zha, Dongmei and Foroudi, Pantea and Melewar, T. C. and Jin, Zhongqi (2022) Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences. Qualitative Market Research: An International Journal , 25 (2). pp. 205-232. ISSN 1352-2752

        Defining family business efficacy: an exploratory study

        AL Kayid, Wejdan and Jin, Zhongqi and Priporas, Constantinos Vasilios and Ramakrishnan, Sumeetra (2022) Defining family business efficacy: an exploratory study. Journal of Business Research , 141 . pp. 713-725. ISSN 0148-2963

        Making sense of sensory brand experience: constructing an integrative framework for future research

        Zha, Dongmei and Foroudi, Pantea and Jin, Zhongqi and Melewar, T. C. (2022) Making sense of sensory brand experience: constructing an integrative framework for future research. International Journal of Management Reviews , 24 (1). pp. 130-167. ISSN 1460-8545

        An assessment of customer experience concept: looking back to move forward

        Zha, Dongmei and Marvi, Reza and Foroudi, Pantea and Dennis, Charles and Ueno, Akiko and Jin, Zhongqi and Melewar, T. C. (2021) An assessment of customer experience concept: looking back to move forward. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routledge Studies in Marketing . Routledge, London, pp. 289-306. ISBN 9780367531232

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      • Funded Research &
        Knowledge Exchange Projects

      • Engagement &
        Impact

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