Membership of Scholarly Societies
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Current Module Leadership:
Throughout my employment with Middlesex University Business School, I have taught on the Undergraduate (UG) and Postgraduate (PG) Marketing Degree programmes, the MBA programme and, Chartered Institute of Marketing (CIM) related modules at Middlesex University. Equally, I have supervised UG and PG dissertation students, as well as, work placement students. Finally, I have completed all three stages of the MUBS PhD supervisors training.
Academic articles
McPherson, M. (2017) | Identity and Difference - Re-thinking UK South Asian Entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy. Vol. 11, No. 5, pp. 564-589 |
McPherson, M. (2016) | An outsiders’ inside view of ethnic entrepreneurship. Journal of Research in Marketing and Entrepreneurship. Journal of Research in Marketing and Entrepreneurship. Vol.18, Issue 1, pp. 63-89 |
McPherson, M. (2010) | Business Practices Within South Asian Family and non-family Firms – A Comparative Study. International Journal of Entrepreneurial Behaviour and Research. Vol. 16, Issue 5, pp. 389 413 |
McPherson, M. (2008) | HRM practices and systems within Asian Small Businesses. International Journal of Entrepreneurial Behaviour and Research. Vol. 14, Issue 6, pp. 414 – 439. |
McPherson, M. (2007) | A comparison of marketing practices: Perspectives from first and second-generation UK South Asians. International Journal of Consumer Studies, Vol. 31, Issue 2, pp. 174 – 186. |
Academic articles – Under Construction
McPherson, M. (2017) | Think non-ethnic, but act ethnic: An issue of breakout (submission - with reviewers) |
McPherson, M. and Mohsen, M. (2017) | Brand Repositioning of Egypt’s Muslim Brotherhood: Do you see what I see? Views from the Female Electorate. |
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Chapters in books
McPherson, M. and Xiang Li. (2012) | A question of beauty: views from Beijing’s female consumers by McPherson, M and Xiang Li (2012), in Marketing Management in Asia, Routledge, London. Prof Stan Paliwoda - co-editor, co-authored by Dr Junsong Chen and Dr Tim Andrews. |
Conference papers
Barn, S., McPherson, M and Vos, L. (2012) | Investigating the experiential learning effects from a residential programme. Proceedings of the Higher Education Academy – Social Science Conference, Liverpool, England: 28th – 29th May |
McPherson, M. (2011) | Think non-ethnic, act ethnic: An issue of breakout. Proceedings of the 34th ISBE Conference, Sheffield, England: 9th - 10th Nov 2011 (Refereed). |
Barn, S. and McPherson, M. (2010) | Indian Premier League: Creating brand awareness amongst diaspora audiences Proceedings of the Conference of Sport and Society – Vancouver, Canada March 8th – 10th 2010 |
McPherson, M. (2010) | An outsiders’ inside view of ethnic entrepreneurship: Reflections on qualitative research. Proceedings of the 33rd ISBE National Conference, London, England: 2nd - 4th Nov 2010, (Refereed). |
McPherson, M. and Xiang Li. (2010) | Celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. Proceedings of the Academy of Marketing Conference. Coventry, England: July 2010. |
McPherson, M., Christie-David, A., Leon, C. and Gupta, S. (2010) | Growing Pains As Everton FC Face The Blues. Proceedings of the Academy of Marketing Conference. Coventry, England: July 2010. |
McPherson, M. (2008) | Identity and Difference – Re-thinking Ethnic Entrepreneurship. Proceedings of the 31st ISBE National Conference, Belfast, Northern Ireland: 5th - 7th Nov 2008, (Refereed). |
Lyon, F., McPherson, M. and Baldock, R. (2007) | Generational differences in ethnic minority support businesses – re-thinking business support. Proceedings of the RENT Conference – Cardiff, Wales: Dec 2007 |
Lyon, F., McPherson, M. and Baldock R. (2007) | Generational differences in ethnic minority support businesses – re-thinking business support. Proceedings of the 30th ISBE Conference – Glasgow, Scotland: 7th – 9th Nov 2007. |
McPherson, M. (2007) | HRM practices and systems within London based first and second-generation South Asian Small Businesses. Proceedings of the 1st International Colloquium Ethnic Entrepreneurship and Management (ICEEM), Bradford University: March 2007 |
McPherson, M. (2004) | First and second-generation UK South Asians: A comparison of business practices. Proceedings of the 27th ISBA National Conference, Newcastle Gateshead, England: Nov 2004 |
McPherson, M. (2004) | Mixed embeddedness: factors that determine the landscape of UK ethnic businesses. Proceedings of the 34th EISB Conference, Turun Kauppakorkeakoulu, Turku School of Economics and Business Administration, Turku, Finland: Sept 2004. |
McPherson, M. (2004) | Perspectives on entrepreneurial activities of UK based second-generation South Asians. Proceedings of the 13th Nordic Small Business Conference, Tromso, Norway: June 2004. |
McPherson, M. (2003) | Inter-generational Differences within South Asian Entrepreneurship: Towards a Conceptual Framework. Proceedings of the 33rd ESIB Conference, SDA Bocconi University School of Management, Milan, Italy: Sept 2003. |
McPherson, M. (2003) | Inter-generational Differences within South Asian Entrepreneurship: Overview of Research To Date. 26th ISBA (Doctoral Track) Conference, University of Surrey, UK, Dec 2003. |
McPherson, M. (2002) | Inter-generational Differences between Sikh and Pakistani Muslim Entrepreneurs. ISBA (Doctoral Track) Conference, Brighton, UK: Nov 2002. |
McPherson, M. (2001) | Inter-generational Differences between Sikh and Pakistani Muslim Entrepreneurs: An Overview. 5th Annual Doctoral Conference University of Leicester: Nov 2001. |
Barn, S. Singh. and McPherson, M. (2001) | Breaking out and making out with customers and competitors: marketing orientation from the South Asian small firms’ perspective. Proceedings of the Academy of Marketing Conference Paper, Cardiff, Wales - July 2001. |
Lyon, F., Baldock, R., McPherson, M., Ekanem, I., Ellis, C., Bertotti, M., Sepulveda, L. and Oyelere, M. (2007) | Centre for Enterprise and Economic Development Research – CEEDR (2007): Types and Impact of BME Businesses. Final Report for SEMEDA, Apr 2007. Research Team: Lyon, F., Baldock, R. McPherson, M., Ekanem, I. Ellis, C., Bertotti, M., Sepulveda, L., and Oyelere, M. |
Other published work
McPherson, M. (2010) | An outsiders’ inside view of ethnic Entrepreneurship. Short article published in Entrepreneurship in Minority Groups, Enterprising Matters: e-Magazine for Institute for Small Business and Entrepreneurship. Autumn 2010 |
Honours and Prizes:
McPherson, Mark (2007) A comparison of marketing practices: perspectives from first and second generation UK South Asians. International Journal of Consumer Studies, 31 (2). pp. 174-186. ISSN 1470-6431
McPherson, Mark and Barn, Sukhbinder (2016) Residential marketing fieldtrips: adding real educational value. In: Academy of Marketing, 04-07 July 2016, Newcastle University Business School.
McPherson, Mark (2016) An outsider’s inside view of ethnic entrepreneurship. Journal of Research in Marketing and Entrepreneurship, 18 (1). pp. 63-89. ISSN 1471-5201
McPherson, Mark (2010) Business practices within South Asian family and non-family firms: a comparative study. International Journal of Entrepreneurial Behaviour & Research., 16 (5). pp. 389-413. ISSN 1355-2554
McPherson, Mark and Li, Xiang (2012) China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. In: Marketing Management in Asia. Paliwoda, Stan and Andrews, Tim and Chen, Junsong , eds. Routledge Studies in International Business and the World Economy . Routledge, London, pp. 33-50. ISBN 9780415523172
Barn, S. and McPherson, Residential field trips: adding value to marketing education and student M. (2014) experience. Application for UTF Funding. Bid accepted, £2000 awarded
Lyon, F., Baldock, R., McPherson, M., Ekanem, I., Ellis, C., Bertotti, M., Sepulveda, L. and Oyelere, M. (2007) | Centre for Enterprise and Economic Development Research – CEEDR (2007): Types and Impact of BME Businesses. Final Report for SEMEDA, Apr 2007. Research Team: Lyon, F., Baldock, R. McPherson, M., Ekanem, I. Ellis, C., Bertotti, M., Sepulveda, L., and Oyelere, M. Project Proposal Awarded - £45000 |
I have presented at various marketing, small business, doctoral and teaching conferences, round table events, special interest group seminars and workshops. Finally, in 2006, whilst conducting a Senior Executive workshop in Karachi Pakistan, a colleague and I were invited to present a lecture on the subject of “Creating a Sustainable Competitive Advantage Through eMarketing” to the Marketing Association of Pakistan.
Visiting Lectureship/Public Lectures