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      Dr Mark McPherson

      BA (Hons), MA, MBA, PhD, DipM, PGCFE, MCIM, MIDM, Chartered Marketer (CIM)
      ROLE: Associate Professor in Marketing
      SCHOOL: Business School
      DEPARTMENT: Marketing Branding & Tourism
      TELEPHONE: +44 (0)20 8411 5731
      EMAIL: M.Mcpherson@mdx.ac.uk
      1. Biography &
        Qualifications
      2. Learning &
        Teaching Interests
      3. Research Outputs &
        Interests
      4. Funded Research &
        Knowledge Exchange Projects
      5. Engagement &
        Impact

      • Biography &
        Qualifications

         

        Membership of Scholarly Societies

        • Member of the Chartered Institute of Marketing (MCIM)
        • Member of the Institute of Direct Marketing (MIDM)
        • Member of the Institute of Small Business Enterprise

         
        • MUBS and CIM Link Tutor (2000 - present)
        • MUBS and IBM Link Tutor (2008 – present)

         

         


        Languages Spoken

      • Learning &
        Teaching Interests

        Current Module Leadership:

        • PG - Marketing Strategy, Leadership and Planning
        • PG - Guerrilla Marketing, Celebrity Endorsements and Sales Promotion 
        • MBA - Advanced International Marketing 
        • UG - Marketing Strategy

        Throughout my employment with Middlesex University Business School, I have taught on the Undergraduate (UG) and Postgraduate (PG) Marketing Degree programmes, the MBA programme and, Chartered Institute of Marketing (CIM) related modules at Middlesex University. Equally, I have supervised UG and PG dissertation students, as well as, work placement students. Finally, I have completed all three stages of the MUBS PhD supervisors training.

         

      • Research Outputs &
        Interests

        Academic articles

        McPherson, M. (2017)

        Identity and Difference - Re-thinking UK South Asian Entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy. Vol. 11, No. 5, pp. 564-589

        McPherson, M. (2016)

        An outsiders’ inside view of ethnic entrepreneurship. Journal of Research in Marketing and Entrepreneurship. Journal of Research in Marketing and Entrepreneurship. Vol.18, Issue 1, pp. 63-89

        McPherson, M. (2010)

        Business Practices Within South Asian Family and non-family Firms – A Comparative Study. International Journal of Entrepreneurial Behaviour and Research. Vol. 16, Issue 5, pp. 389 413

        McPherson, M. (2008)

        HRM practices and systems within Asian Small Businesses. International Journal of Entrepreneurial Behaviour and Research. Vol. 14, Issue 6, pp. 414 – 439.

        McPherson, M. (2007)

        A comparison of marketing practices: Perspectives from first and second-generation UK South Asians. International Journal of Consumer Studies, Vol. 31, Issue 2, pp. 174 – 186.

        Academic articles – Under Construction

        McPherson, M. (2017)

        Think non-ethnic, but act ethnic: An issue of breakout (submission - with reviewers)

        McPherson, M. and Mohsen, M. (2017)

        Brand Repositioning of Egypt’s Muslim Brotherhood: Do you see what I see? Views from the Female Electorate.

         

         

        Chapters in books

        McPherson, M. and Xiang Li. (2012)

        A question of beauty: views from Beijing’s female consumers by McPherson, M and Xiang Li (2012), in Marketing Management in Asia, Routledge, London. Prof Stan Paliwoda - co-editor, co-authored by Dr Junsong Chen and Dr Tim Andrews.

        Conference papers

         

        McPherson, M. and            Residential Marketing Fieldtrips: Adding Real Educational
        Barn. S. (2016)                 Value. Academy of Marketing Conference – Teaching Excellence Awards,
                                               Newcastle University Business School 4th – 7th July 2016 (Refereed).
         
        McPherson, M. and            The Brand Muslim Brotherhood – An Egyptian Female Perspective.                                                                   Ismail, M. (2014)               Academy of Marketing Conference, Bournemouth 8th – 10th July 2014
         
        Barn, S. and McPherson     Experiential Learning, The Marketing Field Trip and Student Reflections
        (2014)                            Academy of Marketing Conference, Bournemouth, 8th – 10th July 2014
         
        Barn, S. and McPherson   Please don’t turn off your phones.’ Using social media tools and Smart
        (2014)                            Response Systems in the classroom,’ because sometimes learning can be fun!
                                              Middlesex University, Hendon Campus,    
                                              Teaching and Learning Conference July 10th 2014
         
        Barn, S. and McPherson,  Residential fieldtrips: Adding value to marketing education and student
        (2014)                           experience. Proceedings of the ABS Learning and Teaching Conference,                                                              
                                            Aston Business School, Birmingham, 29-30 April 2014 (Refereed).

        Barn, S., McPherson, M and Vos, L. (2012)

        Investigating the experiential learning effects from a residential programme. Proceedings of the Higher Education Academy – Social Science Conference, Liverpool, England: 28th – 29th May

        McPherson, M. (2011)

        Think non-ethnic, act ethnic: An issue of breakout. Proceedings of the 34th ISBE Conference, Sheffield, England: 9th - 10th Nov 2011 (Refereed).

        Barn, S. and McPherson, M. (2010)

        Indian Premier League: Creating brand awareness amongst diaspora audiences Proceedings of the Conference of Sport and Society – Vancouver, Canada March 8th – 10th 2010

        McPherson, M. (2010)

        An outsiders’ inside view of ethnic entrepreneurship: Reflections on qualitative research. Proceedings of the 33rd ISBE National Conference, London, England: 2nd - 4th Nov 2010, (Refereed).

        McPherson, M. and Xiang Li. (2010)

        Celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. Proceedings of the Academy of Marketing Conference. Coventry, England: July 2010.

        McPherson, M., Christie-David, A., Leon, C. and Gupta, S. (2010)

        Growing Pains As Everton FC Face The Blues. Proceedings of the Academy of Marketing Conference. Coventry, England: July 2010.

        McPherson, M. (2008)

        Identity and Difference – Re-thinking Ethnic Entrepreneurship. Proceedings of the 31st ISBE National Conference, Belfast, Northern Ireland: 5th - 7th Nov 2008, (Refereed).

        Lyon, F., McPherson, M. and Baldock, R. (2007)

        Generational differences in ethnic minority support businesses – re-thinking business support. Proceedings of the RENT Conference – Cardiff, Wales: Dec 2007

        Lyon, F., McPherson, M. and Baldock R. (2007)

        Generational differences in ethnic minority support businesses – re-thinking business support. Proceedings of the 30th ISBE Conference – Glasgow, Scotland: 7th – 9th Nov 2007.

        McPherson, M. (2007)

        HRM practices and systems within London based first and second-generation South Asian Small Businesses. Proceedings of the 1st International Colloquium Ethnic Entrepreneurship and Management (ICEEM), Bradford University: March 2007

        McPherson, M. (2004)

        First and second-generation UK South Asians: A comparison of business practices. Proceedings of the 27th ISBA National Conference, Newcastle Gateshead, England: Nov 2004

        McPherson, M. (2004)

        Mixed embeddedness: factors that determine the landscape of UK ethnic businesses. Proceedings of the 34th EISB Conference, Turun Kauppakorkeakoulu, Turku School of Economics and Business Administration, Turku, Finland: Sept 2004.

        McPherson, M. (2004)

        Perspectives on entrepreneurial activities of UK based second-generation South Asians. Proceedings of the 13th Nordic Small Business Conference, Tromso, Norway: June 2004.

         

        McPherson, M. (2003)

        Inter-generational Differences within South Asian Entrepreneurship: Towards a Conceptual Framework. Proceedings of the 33rd ESIB Conference, SDA Bocconi University School of Management, Milan, Italy: Sept 2003.

        McPherson, M. (2003)

        Inter-generational Differences within South Asian Entrepreneurship: Overview of Research To Date. 26th ISBA (Doctoral Track) Conference, University of Surrey, UK, Dec 2003.

        McPherson, M. (2002)

        Inter-generational Differences between Sikh and Pakistani Muslim Entrepreneurs. ISBA (Doctoral Track) Conference, Brighton, UK: Nov 2002.

        McPherson, M. (2001)

        Inter-generational Differences between Sikh and Pakistani Muslim Entrepreneurs: An Overview. 5th Annual Doctoral Conference University of Leicester: Nov 2001.

        Barn, S. Singh. and McPherson, M. (2001)

        Breaking out and making out with customers and competitors: marketing orientation from the South Asian small firms’ perspective. Proceedings of the Academy of Marketing Conference Paper, Cardiff, Wales - July 2001.
        Official reports

        Lyon, F., Baldock, R., McPherson, M., Ekanem, I., Ellis, C., Bertotti, M., Sepulveda, L. and Oyelere, M. (2007)

        Centre for Enterprise and Economic Development Research – CEEDR (2007): Types and Impact of BME Businesses. Final Report for SEMEDA, Apr 2007. Research Team: Lyon, F., Baldock, R. McPherson, M., Ekanem, I. Ellis, C., Bertotti, M., Sepulveda, L., and Oyelere, M.

        Other published work

        McPherson, M. (2010)

        An outsiders’ inside view of ethnic Entrepreneurship. Short article published in Entrepreneurship in Minority Groups, Enterprising Matters: e-Magazine for Institute for Small Business and Entrepreneurship. Autumn 2010

        Honours and Prizes:

        • Won Team Entry for the Teaching Excellence Award for paper titled: Residential Marketing Fieldtrips: Adding Real Educational Value (McPherson, M. and Barn, S. 2016). Academy of Marketing Conference, Newcastle University Business School 4th – 7th July 2016.
        • Emerald Literati Network 2009 Awards for Excellence - Highly Commended Award Winner.
        • Won Best Track Paper: 31st ISBE National Conference, Belfast, Northern Ireland - Nov 2008.
        • Nominated Best Conference Paper: 1st International Colloquium Ethnic Entrepreneurship and Management (ICEEM), March 2007, Bradford University.

         

        Publication Feed

        Brand repositioning of Egypt’s Muslim brotherhood: do you see what I see, views from the female electorate?

        McPherson, Mark and Mohsen-Ismal, Monia (2020) Brand repositioning of Egypt’s Muslim brotherhood: do you see what I see, views from the female electorate? International Journal of Islamic Marketing and Branding , 4 (3/4). p. 261. ISSN 2055-0944 (Accepted/In press)

        Think non-ethnic but act ethnic: An issue of breakout

        McPherson, Mark (2019) Think non-ethnic but act ethnic: An issue of breakout. Journal of Entrepreneurship, Management and Innovation (JEMI) , 15 (2). pp. 117-152. ISSN 2299-7075

        Identity and difference - re-thinking UK South Asian entrepreneurship

        McPherson, Mark (2017) Identity and difference - re-thinking UK South Asian entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy , 11 (5). pp. 564-589. ISSN 1750-6204

        An outsider's inside view of ethnic entrepreneurship

        McPherson, Mark (2016) An outsider's inside view of ethnic entrepreneurship. Journal of Research in Marketing and Entrepreneurship , 18 (1). pp. 63-89. ISSN 1471-5201

        Residential marketing fieldtrips: adding real educational value

        McPherson, Mark and Barn, Sukhbinder (2016) Residential marketing fieldtrips: adding real educational value. In: Academy of Marketing 2016 Conference: Radical Marketing, 04-07 July 2016, Newcastle University Business School.

        View more publications

      • Funded Research &
        Knowledge Exchange Projects

        Barn, S. and McPherson,      Residential field trips: adding value to marketing education and student                                                           M. (2014)                           experience. Application for UTF Funding. Bid accepted, £2000 awarded

        Lyon, F., Baldock, R., McPherson, M., Ekanem, I., Ellis, C., Bertotti, M., Sepulveda, L. and Oyelere, M. (2007)

        Centre for Enterprise and Economic Development Research – CEEDR (2007): Types and Impact of BME Businesses. Final Report for SEMEDA, Apr 2007. Research Team: Lyon, F., Baldock, R. McPherson, M., Ekanem, I. Ellis, C., Bertotti, M., Sepulveda, L., and Oyelere, M. Project Proposal Awarded - £45000

      • Engagement &
        Impact

        I have presented at various marketing, small business, doctoral and teaching conferences, round table events, special interest group seminars and workshops. Finally, in 2006, whilst conducting a Senior Executive workshop in Karachi Pakistan, a colleague and I were invited to present a lecture on the subject of “Creating a Sustainable Competitive Advantage Through eMarketing” to the Marketing Association of Pakistan.

        Visiting Lectureship/Public Lectures

        • Business Link – Hertfordshire: Presenting (and consulting) a series on workshops/business development sessions on Marketing and the Small Firm, and Branding For Small Business. Apr / May 2005
        • Arcada Polytechnic, Haahkapolku 3, Helsinki, Finland. Visiting Lectureship: 15 - 19 March 2004.
        • CIM Sig Groups. Presenting a series of CIM (CIM Post-Graduate Diploma) revision sessions to external members of the CIM Sig Group – London branches. May 2003.
        • Developed and conducting a two week long Senior Executive workshop in Karachi Pakistan - July 2002
        • Marketing Association of Pakistan, Karachi Pakistan. Public Lecture: “Creating a Sustainable Competitive Advantage Through eMarketing” – July 2002.
        • Green Street Forum, Green Street, East Ham Essex. Public Lecture: “Ethnic Small Businesses” - Jan 2002.

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