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      Dr Costas Priporas

      ROLE: Senior Lecturer in Marketing
      SCHOOL: Business School
      DEPARTMENT: Marketing Branding & Tourism
      TELEPHONE: +44 (0)20 8411 4007
      EMAIL: C.Priporas@mdx.ac.uk
      1. Biography &
        Qualifications
      2. Learning &
        Teaching Interests
      3. Research Outputs &
        Interests
      4. Funded Research &
        Knowledge Exchange Projects
      5. Engagement &
        Impact

      • Biography &
        Qualifications

        Costas holds a BSc in Business Administration majoring in marketing from Drexel University (USA), an MBA in marketing and management from Cleveland State University (USA), and a PhD in marketing from University of Newcastle Upon Tyne (UK). Prior to joining the Middlesex University, Costas has taught marketing courses for over 10 years in the Greek Higher Education including University of Macedonia, The Greek Open University and several Technological Educational Institutes and Colleges. He has worked as a Special Advisor for the Ministry of Macedonia and Thrace and as a free lance consultant. He is the PhD coordinator for the Marketing, Branding and Tourism Department.

        Qualifications

        • PhD, University of Newcastle Upon Tyne
        • MBA, Cleveland State University
        • BScBA, Drexel University

         


        Languages Spoken

        Greek

      • Learning &
        Teaching Interests

        Consumer Behaviour

        Strategic Marketing

        Retailing

      • Research Outputs &
        Interests

        Research Interests

        Consumer Behaviour

        Strategic Marketing

        Services Marketing

        Tourism Marketing

        Retailing

        Research Output

        Recent Publications (Since 2014)

        Refereed Journal Articles

        Pantano, E., Priporas, C. V., & Migliano, G. (2019), "Reshaping traditional marketing mix to include social media participation: evidence form Italian firms", European Business Review", Vol.31 No.2  (forthcoming)

        Prince, M. and Priporas. C. (2018), "Using intuitive awakening for business students to enhance strategic thinking skills", Australasian Marketing Journal (forthcoming)

        Vassiliadis, C., Bellou, V. Priporas, C.V., and Andronikidis, A. (2018), “Exploring the negotiation thesis consistency: A segmentation among ski resort tourists”, Journal of Hospitality & Tourism Research, Vol. 42 No.5, pp. 716-739

        Pantano, E., Priporas, C. V. and Dennis, C. (2018), "A new approach to retailing for successful competition in the new smart scenario", International Journal of Retail & Distribution Management, Vol. 46 No. 3, pp. 264-282.

        Pantano E., Passavanti R., Priporas, C. V. & Verteramo S. (2018). To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services, Vol. 43, pp. 94-100.

        Manyiwa, S., Priporas, C.V. and Wang, L. (2018), “Influence of perceived city brand image on emotional attachment to the city: The moderating effect of residential status within the city”, Journal of Place Management and Development, Vol. 11 No. 1, pp. 60-77

        Priporas, C.V., Vassiliadis, C., Stylos, N. and Fotiadis, A. (2018), “Amateur athletes motivation, destination & event choice, travel style, and involvement to small scale events: A strategic marketing perspective”, Event Management (Accepted)

        Priporas, C.V., Stylos, N., Vedanthachari, L.N. and Santiwatana, P. (2017), “Service quality, satisfaction and visitor’s loyalty in Airbnb accommodations in Thailand”, International Journal of Tourism Research, Vol. 19 No. 6, pp. 693-704.

        Priporas, C.V., Stylos, N. and Fotiadis, A. (2017), “Generation Z consumers’ expectations of interactions in smart retailing: a future agenda”, Computers in Human Behavior, Vol. 77, pp. 374-381. 

        Priporas, C.V., Stylos, N., Rahimi, R., and Vedanthachari, L.N. (2017), “Customers’ perceptions of service quality in the sharing economy: The case of Airbnb in Thailand”, International Journal of Contemporary Hospitality Management, Vol. 29 No. 9, pp. 2279-2301. 

        Zhao, S. and Priporas, C.V. (2017), “Information technology and marketing performance within international market-entry collaborations: A review and an integrated conceptual framework”, International Marketing Review Vol. 34 No.1, pp 5-28.

        Pantano, E., Priporas, C.V., and Stylos, N. (2017), “You will like it!’ Using open data to predict tourists’ attitude toward a tourist attraction”, Tourism Management, Vol. 60, pp. 430-438.

        Pantano, E., Priporas, C.V., Sorace, S. and Iazzolino, G. (2017), “Does the innovation –orientation lead to retail industry growth? Empirical evidence from patent analysis”, Journal of Retailing and Consumer Services, Vol. 34, pp. 88-94.

        Pantano, E. and Priporas, C.V. (2016), “Mobile retailing effect on consumption experiences: A dynamic perspective”, Computers in Human Behavior, Vol. 61, pp. 548-555.

        Priporas, C.V., Vassiliadis, C., Bellou, V. and Andronikidis, A. (2015), “Exploring the constraint profile of ski resort tourist segments”, Journal of Travel Research, Vol. 54 No. 5, pp. 659-671.

        Priporas, C.V., Kamenidou, I., Kapoulas, A. and Papadopoulou, F. (2015), “Counterfeit purchase typologies during an economic crisis”, European Business Review, Vol. 27 No.1, pp. 2-16.

        Guest editorials

        Pantano, E., Priporas, C.V. and Dennis, C. (2017), “Managing consumers' dynamics within the emerging smart retail settings: Introduction to the special issue”, Technological Forecasting & Social Change, Vol. 124, pp. 225-227

        Pantano, E., Priporas, C.V. and Baier, D. (2017), “Guest editors’ introduction: Smart interaction with consumers: From co-creation to smart partnership, International Journal of Electronic Commerce, Vol. 21, No. 4, pp.449-453

        Edited Books

        Prince, M. and Priporas, C.V. (2015), Market Sensing Today, Business Experts Press, New York.

        Book Chapters

        Kamenidou, I., Priporas, C.V., and Rigas, K. (2017), “Household behavior on food security during economic crisis” in G. Mergos and M. Papanastassiou (Eds), Investment and Financing along Agro-food Value Chains for Food Security and Sustainability, Palgrave, London, pp. 243-261.

        Prince, M. and Priporas, C.V. (2015), “Continuities in marketing sensing”, in M. Prince and C.V. Priporas (Eds), Market Sensing Today, Business Experts Press, New York, pp. 1-18.

        Gatsoris, L., Priporas, C.V. and Theodoridis, C. (2015), “Competitive intelligence organization in practice: The case of a multinational retailer”, In Vrontis, D., Sakka, G. and Amirkhanpour, M. (Eds), Management Innovation, Entrepreneurship: A Global Perspective, Cambridge Scholars Publishing, Newcastle upon Tyne, UK, pp. 152-182.

        Refereed International Conference Papers

        Sorace, S., Pantano, E., Priporas, C.V. and Iazzolino, G. (2017), “Patent analysis as a measure of innovation in retail settings: some preliminary evidence”, in P. Rossi (Eds), Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Cham, pp. 277-284.

        Passavanti, R., Pantano, E., Priporas, C. V. and Verteramo, S. (2016), “The use of new technologies for corporate marketing communication in luxury retailing”, CMC2016, 21st International Conference on Corporate and Marketing Communications, London, April 7-8, pp. 207-213.

        Hussain, S., Melewar, TC., Priporas, C. and Foroudi, P. (2016), “Understanding and examining celebrity trust, its dimensions and tts impacts on other credibility constructs”, CMC2016, 21st International Conference on Corporate and Marketing Communications, London, April 7-8, pp. 155-159.

         Sorace, S, Pantano, E., Priporas, C.V. and Iazzolino, G. (2015), “The future role of digital technologies in emerging technology-based retail environments”, Proceedings of the 8th International Conference on u- and e- Service, Science and Technology (UNESST 2015), 25-28 November 2015 in Jeju Island, Jeju Island, South Korea, IEEE, pp. 72-76.

        Kamenidou, I., Mamalis, S. and Priporas, C.V. (2015), “Segmentation based on evaluation of a clubbing destination: Ayia Napa”, Proceedings of the 8th Annual EuroMed Conference, Verona, Italy, 16-18 September 2015, pp. 1248-1260.

        Priporas, C.V. and Kamenidou, I. (2014), “The use of social marketing in smoking prevention: A study of Generation Y’s smokers’ suggestions”, Proceedings of the 7th Annual EuroMed Conference, Kristiansand, Norway, 18-19 September 2014, pp.1507-1518.

        Konstantinov, D., Kapoulas, A. and Priporas, C.V. (2014), “How marketers in Bulgaria fight with the parallel import phenomenon? The usage of non-pricing strategies”, Proceedings of the 7th Annual EuroMed Conference, Kristiansand, Norway, 18-19 September 2014, pp. 939-951.

         

        Publication Feed

        Using intuitive awakening for business students to enhance strategic thinking skills

        Prince, Melvin and Priporas, Constantinos-Vasilios (2018) Using intuitive awakening for business students to enhance strategic thinking skills. Australasian Marketing Journal . ISSN 1441-3582 (Published online first)

        Reshaping traditional marketing mix to include social media participation: evidence from Italian firms

        Pantano, Eleonora and Priporas, Constantinos-Vasilios and Migliano, Giuseppe (2018) Reshaping traditional marketing mix to include social media participation: evidence from Italian firms. European Business review . ISSN 0955-534X (Accepted/In press)

        To what extent luxury retailing can be smart?

        Pantano, Eleonora and Passavanti, Rosanna and Priporas, Constantinos-Vasilios and Verteramo⁠, Saverino (2018) To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services, 43 . pp. 94-100. ISSN 0969-6989

        A new approach to retailing for successful competition in the new smart scenario

        Pantano, Eleonora and Priporas, Constantinos-Vasilios and Dennis, Charles (2018) A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management . ISSN 0959-0552 (Published online first)

        Guest editors’ introduction: smart interaction with consumers: from co-creation to smart partnership

        Pantano, Eleonora and Priporas, Constantinos-Vasilios and Baier, Daniel (2017) Guest editors’ introduction: smart interaction with consumers: from co-creation to smart partnership. International Journal of Electronic Commerce, 21 (4). pp. 449-453. ISSN 1086-4415

        View more publications

      • Funded Research &
        Knowledge Exchange Projects

         Funded Research Project

        INHERIT Programme Erasmus+ (2015-2018) Project Title: Promoting Cultural Heritage as a Generator of Sustainable Development (2015-1-EL01-KA204-014085) Role: Partner-Researcher (with Professor Marina Papanastasiou and Dr. Simon Best)

      • Engagement &
        Impact

         

        Professional Affiliation

        EuroMed Αcademy of Business (Fellow-FEMAB)

        Chartered Institute of Marketing (MCIM)

        British Academy of Management

        European Marketing Academy

        Hellenic Academy of Marketing

        Economic Chamber of Greece

        Costas is editorial board member of the Journal of Customer Behaviour and has acted as a guest editor, reviewer, and track chair in academic journals and conferences.

         

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