Dr Costas Priporas

Research Interests

Consumer Behaviour

Strategic Marketing

Retailing 

Tourism Marketing

Services Marketing

Research Output

Recent Publications (Since 2014)

Refereed Journal Articles

Priporas, C.V., Chen, Y., Zhao, S., & Tan, H. (2020). An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China. Journal of Retailing and Consumer Services,53, (forthcoming)

Hussain, S., Melewar, TC., Priporas, C. V., & Foroudi, P. (2020). Examining the effects of celebrity trust on advertising credibility, brand credibility, and corporate credibility. Journal of Business Research, 109, 472-488

Priporas, C.V., Kamenidou, I., Nguyen, N., & Shams, R. (2019).The impact of the macro environment on consumer scepticism towards cause-related marketing: Insights from the economic crisis. International Marketing Review (Accepted)

Priporas, C. V., Stylos, N., & Kamenidou, I. (2019). City image, city brand personality, and Generation Z residents' overall life satisfaction in economic crisis era: Predictors of city-related social media engagement. Journal of Business Research (Accepted)

Priporas, C. V. (2019). Competitive intelligence practice in liquor retailing: Evidence from a longitudinal case analysis. International Journal of Retail & Distribution Management, 47(9), 997-1010.

Pantano, E., Priporas, C. V., Viassone, M., & Migliano, G. (2019). Does the stakeholder engagement result in new drinks? Evidence from innovation management for beverage SMEs. Journal of Business Research (Accepted)

Passavanti R., Pantano E., Priporas, C. V., & Verteramo, S. (2019). The use of new technologies for corporate marketing communication in luxury retailing. Qualitative Market Research: An International Journal (Accepted)

Prince, M., Kwak, L., & Priporas, C. V. (2019). The Diogenes Effect in retail buyer information processing. Journal of Retailing and Consumer Services, 49, 164-172.

Pantano, E., Priporas, C. V, & Foroudi, P. (2019). Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies. International Journal of Retail & Distribution Management, 47(2), 202-219.

Pantano, E., Priporas, C. V., & Migliano, G. (2019). Reshaping traditional marketing mix to include social media participation: evidence form Italian firms. European Business Review, 31(2), 162-178.  

Karatzas, S., Kapoulas, A., & Priporas, C. V. (2019). Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan. Australasian Marketing Journal, 27(4), 224–232.

Priporas, C. V., Vassiliadis, C., Stylos, N., & Fotiadis, A. (2018). The effect of sport tourists’ travel style, destination and event choices, and motivation, on their involvement in small scale events: A strategic marketing perspective. Event Management, 22(5), 745-765.

Pantano, E., Priporas, C. V., & Stylos, N. (2018). Knowledge Push Curve (KPC) in retailing: evidence from patented innovations analysis affecting retailers' competitiveness. Journal of Retailing and Consumer Services, 44, 150-160.

Prince, M., & Priporas. C. (2018). Using intuitive awakening for business students to enhance strategic thinking skills. Australasian Marketing Journal, 26(2),157-162.

Vassiliadis, C., Bellou, V. Priporas, C. V., & Andronikidis, A. (2018). Exploring the negotiation thesis consistency: A segmentation among ski resort tourists. Journal of Hospitality & Tourism Research, 42(5), 716-739.

Pantano, E., Priporas, C. V., & Dennis, C. (2018). A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management, 46(3), 264-282.

Pantano E., Passavanti R., Priporas, C. V. & Verteramo S. (2018). To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services, 43, 94-100.

Manyiwa, S., Priporas, C. V., & Wang, L. (2018). Influence of perceived city brand image on emotional attachment to the city: The moderating effect of residential status within the city. Journal of Place Management and Development, 11(1), 60-77.

Priporas, C. V., Stylos, N., Vedanthachari, L. N. & Santiwatana, P. (2017). Service quality, satisfaction and visitor’s loyalty in Airbnb accommodations in Thailand. International Journal of Tourism Research, 19(6), 693-704.

Priporas, C.V., Stylos, N. and Fotiadis, A. (2017). Generation Z consumers’ expectations of interactions in smart retailing: a future agenda. Computers in Human Behavior, 77, 374-381.

Priporas, C.V., Stylos, N., Rahimi, R., and Vedanthachari, L. N. (2017). Customers’ perceptions of service quality in the sharing economy: The case of Airbnb in Thailand. International Journal of Contemporary Hospitality Management, 29(9), 2279-2301.

Zhao, S., & Priporas, C. V. (2017). Information technology and marketing performance within international market-entry collaborations: A review and an integrated conceptual framework. International Marketing Review, 34(1), 5-28.

Pantano, E., Priporas, C. V., & Stylos, N. (2017). You will like it!’ Using open data to predict tourists’ attitude toward a tourist attraction. Tourism Management, 60, 430-438.

Pantano, E., Priporas, C. V., Sorace, S., & Iazzolino, G. (2017). Does the innovation –orientation lead to retail industry growth? Empirical evidence from patent analysis. Journal of Retailing and Consumer Services, 34, 88-94. 

Pantano, E. & Priporas, C. V. (2016). Mobile retailing effect on consumption experiences: A dynamic perspective”, Computers in Human Behavior, 61, 548-555.

Priporas, C. V., Vassiliadis, C., Bellou, V. & Andronikidis, A. (2015). Exploring the constraint profile of ski resort tourist segments. Journal of Travel Research, 54(5), 659-671. 

Priporas, C. V., Kamenidou, I., Kapoulas, A., & Papadopoulou, F. (2015). Counterfeit purchase typologies during an economic crisis. European Business Review, 27(1), 2-16.

Guest editorials

Pantano, E., Priporas, C.V., & Dennis, C. (2017). Managing consumers' dynamics within the emerging smart retail settings: Introduction to the special issue. Technological Forecasting & Social Change, 124, 225-227.

Pantano, E., Priporas, C.V.,& Baier, D. (2017). Guest editors’ introduction: Smart interaction with consumers: From co-creation to smart partnership. International Journal of Electronic Commerce, 21(4), 449-453.

Books

Pantano, E., Bassano, C. & Priporas, C. V. (2019). Technology and Innovation for Marketing. London: Routledge. 

Edited Books

Prince, M. and Priporas, C.V. (2015). Market Sensing Today, Business. New York: Experts Press. 

Book Chapters

Pantano, E., & Priporas, C. V. (2019). New module design to reply uncertainty: Evidence from marketing programmes approaching innovation theories. In M. M. Pinheiro, A. Estima & S. Marques (Eds.), Evaluating the Gaps and Intersections between Marketing Education and the Marketing Profession. (pp.143-161). Hershey, PA: IGI Global.

Prince, M., Gabay, G., Priporas, C. V., & Moskowitz, H. (2019). Uniting theory and empirical research: Market sensing and marketing research. In P. Hackett (Ed.), Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches. (pp. 272-297), New York: Routledge. 

Kamenidou, I., Rigas, K., & Priporas, C. V. (2017). Household behavior on food security during economic crisis. In G. Mergos & M. Papanastassiou (Eds.), Investment and Financing along Agro-food Value Chains for Food Security and Sustainability (pp. 243-261). London: Palgrave.

Prince, M. & Priporas, C.V. (2015). Continuities in marketing sensing. In M. Prince & C.V. Priporas (Eds.), Market Sensing Today (pp. 1-18). New York: Business Experts Press.

Gatsoris, L., Priporas, C. V. & Theodoridis, C. (2015). Competitive intelligence organization in practice: The case of a multinational retailer.  In D. Vrontis, G. Sakka, & M. Amirkhanpour, (Eds.), Management Innovation, Entrepreneurship: A Global Perspective (pp. 152-182). Newcastle upon Tyne, UK: Cambridge Scholars Publishing. 

Refereed International Conference Papers

Lampreli, A., Patsala, P., & Priporas, C.V. (2019). Humor usage by female and male managers at the workplace: Findings from a pilot study. Proceedings of the 12^th Annual Conference of the EuroMed Academy of Business (pp. 600-612).Thessaloniki, Greece, 18-20 September.

Sorace, S., Pantano, E., Priporas, C. V., & Iazzolino, G. (2017). Patent analysis as a measure of innovation in retail settings: some preliminary evidence. In P. Rossi (Ed.), Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 277-284).  Cham: Springer.

Passavanti, R., Pantano, E., Priporas, C. V., & Verteramo, S. (2016). The use of new technologies for corporate marketing communication in luxury retailing. In CMC2016, 21^st International Conference on Corporate and Marketing Communications (pp. 207-213). London, UK, April 7-8.

Hussain, S., Melewar, TC., Priporas, C. V., & Foroudi, P. (2016). Understanding and examining celebrity trust, its dimensions and its impacts on other credibility constructs., CMC2016, 21st International Conference on Corporate and Marketing Communications (pp. 155-159). London, April 7-8.

Sorace, S, Pantano, E., Priporas, C. V., & Iazzolino, G. (2015). The future role of digital technologies in emerging technology-based retail environments., Proceedings of the 8^th International Conference on u- and e- Service, Science and Technology (UNESST 2015), (pp. 72-76). 25-28 November 2015 in Jeju Island, Jeju Island, South Korea, IEEE

Kamenidou, I., Mamalis, S. & Priporas, C. V. (2015). Segmentation based on evaluation of a clubbing destination: Ayia Napa”, Proceedings of the 8th Annual EuroMed Conference, (pp. 1248-1260). Verona, Italy, 16-18 September 2015.

Priporas, C. V., Stylos, N., Vedanthachari, L.N., & Santiwatana, P. (2015). Determining service quality for the lodgings rented via social networking service industry: The case of Airbnb. Proceedings of the EMAC 44th Annual Conference, Leuven, Belgium, May 26-29.

Priporas, C. V., & Kamenidou, I. (2014). The use of social marketing in smoking prevention: A study of Generation Y’s smokers’ suggestions”, Proceedings of the 7^th Annual EuroMed Conference, (pp.1507-1518). Kristiansand, Norway, 18-19 September 2014.

Konstantinov, D., Kapoulas, A., & Priporas, C. V. (2014). How marketers in Bulgaria fight with the parallel import phenomenon? The usage of non-pricing strategies. Proceedings of the 7^th Annual EuroMed Conference, (pp. 939-951). Kristiansand, Norway, 18-19 September 2014.

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