Dr Costas Priporas is a Senior Lecturer in Marketing and the PhD Coordinator for the Marketing, Branding and Tourism Department. He holds a BSc in Business Administration majoring in Marketing from Drexel University (USA), an MBA in Marketing and Management from Cleveland State University (USA), and a PhD in Marketing from the University of Newcastle Upon Tyne (UK). Prior to joining the Middlesex University, Costas has taught marketing courses for over 10 years in the Greek Higher Education including University of Macedonia, The Greek Open University and several Technological Educational Institutes and Colleges. He has worked as a Special Advisor for the Ministry of Macedonia and Thrace and as a business consultant.
Greek, English
Dr Priporas for the last 20 years has developed and taught a series of marketing courses at both postgraduate and undergraduate level. His main teaching areas are:
Consumer Behaviour
Strategic Marketing
Retailing
He has supervised through to completions 2 PhD students.
External examinations of doctorates have been undertaken at University of Gloucestershire and University of Central Lancashire.
Consumer Behaviour
Strategic Marketing
Retailing
Tourism Marketing
Services Marketing
Costas has published over 60 journal articles in academic journals such as Tourism Management, Journal of Travel Research, International Marketing Review, Computers in Human Behavior, Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, Qualitative Market Research
Priporas, C.V., Chen, Y., Zhao, S., & Tan, H. (2020). An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China. Journal of Retailing and Consumer Services,53, 101959.
Hussain, S., Melewar, TC., Priporas, C. V., & Foroudi, P. (2020). Examining the effects of celebrity trust on advertising credibility, brand credibility, and corporate credibility. Journal of Business Research, 109, 472-488
Priporas, C.V., Kamenidou, I., Nguyen, N., & Shams, R. (2019).The impact of the macro environment on consumer scepticism towards cause-related marketing: Insights from the economic crisis. International Marketing Review (Accepted)
Priporas, C. V., Stylos, N., & Kamenidou, I. (2019). City image, city brand personality, and Generation Z residents' overall life satisfaction in economic crisis era: Predictors of city-related social media engagement. Journal of Business Research (Accepted)
Priporas, C. V. (2019). Competitive intelligence practice in liquor retailing: Evidence from a longitudinal case analysis. International Journal of Retail & Distribution Management, 47(9), 997-1010.
Pantano, E., Priporas, C. V., Viassone, M., & Migliano, G. (2019). Does the stakeholder engagement result in new drinks? Evidence from innovation management for beverage SMEs. Journal of Business Research (Accepted)
Passavanti R., Pantano E., Priporas, C. V., & Verteramo, S. (2019). The use of new technologies for corporate marketing communication in luxury retailing. Qualitative Market Research: An International Journal (Accepted)
Prince, M., Kwak, L., & Priporas, C. V. (2019). The Diogenes Effect in retail buyer information processing. Journal of Retailing and Consumer Services, 49, 164-172.
Pantano, E., Priporas, C. V, & Foroudi, P. (2019). Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies. International Journal of Retail & Distribution Management, 47(2), 202-219.
Pantano, E., Priporas, C. V., & Migliano, G. (2019). Reshaping traditional marketing mix to include social media participation: evidence form Italian firms. European Business Review, 31(2), 162-178.
Karatzas, S., Kapoulas, A., & Priporas, C. V. (2019). Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan. Australasian Marketing Journal, 27(4), 224–232.
Priporas, C. V., Vassiliadis, C., Stylos, N., & Fotiadis, A. (2018). The effect of sport tourists’ travel style, destination and event choices, and motivation, on their involvement in small scale events: A strategic marketing perspective. Event Management, 22(5), 745-765.
Pantano, E., Priporas, C. V., & Stylos, N. (2018). Knowledge Push Curve (KPC) in retailing: evidence from patented innovations analysis affecting retailers' competitiveness. Journal of Retailing and Consumer Services, 44, 150-160.
Prince, M., & Priporas. C. (2018). Using intuitive awakening for business students to enhance strategic thinking skills. Australasian Marketing Journal, 26(2),157-162.
Vassiliadis, C., Bellou, V. Priporas, C. V., & Andronikidis, A. (2018). Exploring the negotiation thesis consistency: A segmentation among ski resort tourists. Journal of Hospitality & Tourism Research, 42(5), 716-739.
Pantano, E., Priporas, C. V., & Dennis, C. (2018). A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management, 46(3), 264-282.
Pantano E., Passavanti R., Priporas, C. V. & Verteramo S. (2018). To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services, 43, 94-100.
Manyiwa, S., Priporas, C. V., & Wang, L. (2018). Influence of perceived city brand image on emotional attachment to the city: The moderating effect of residential status within the city. Journal of Place Management and Development, 11(1), 60-77.
Priporas, C. V., Stylos, N., Vedanthachari, L. N. & Santiwatana, P. (2017). Service quality, satisfaction and visitor’s loyalty in Airbnb accommodations in Thailand. International Journal of Tourism Research, 19(6), 693-704.
Priporas, C.V., Stylos, N. and Fotiadis, A. (2017). Generation Z consumers’ expectations of interactions in smart retailing: a future agenda. Computers in Human Behavior, 77, 374-381.
Priporas, C.V., Stylos, N., Rahimi, R., and Vedanthachari, L. N. (2017). Customers’ perceptions of service quality in the sharing economy: The case of Airbnb in Thailand. International Journal of Contemporary Hospitality Management, 29(9), 2279-2301.
Zhao, S., & Priporas, C. V. (2017). Information technology and marketing performance within international market-entry collaborations: A review and an integrated conceptual framework. International Marketing Review, 34(1), 5-28.
Pantano, E., Priporas, C. V., & Stylos, N. (2017). You will like it!’ Using open data to predict tourists’ attitude toward a tourist attraction. Tourism Management, 60, 430-438.
Pantano, E., Priporas, C. V., Sorace, S., & Iazzolino, G. (2017). Does the innovation –orientation lead to retail industry growth? Empirical evidence from patent analysis. Journal of Retailing and Consumer Services, 34, 88-94.
Pantano, E. & Priporas, C. V. (2016). Mobile retailing effect on consumption experiences: A dynamic perspective”, Computers in Human Behavior, 61, 548-555.
Priporas, C. V., Vassiliadis, C., Bellou, V. & Andronikidis, A. (2015). Exploring the constraint profile of ski resort tourist segments. Journal of Travel Research, 54(5), 659-671.
Priporas, C. V., Kamenidou, I., Kapoulas, A., & Papadopoulou, F. (2015). Counterfeit purchase typologies during an economic crisis. European Business Review, 27(1), 2-16.
Guest editorials
Pantano, E., Priporas, C.V., & Dennis, C. (2017). Managing consumers' dynamics within the emerging smart retail settings: Introduction to the special issue. Technological Forecasting & Social Change, 124, 225-227.
Pantano, E., Priporas, C.V.,& Baier, D. (2017). Guest editors’ introduction: Smart interaction with consumers: From co-creation to smart partnership. International Journal of Electronic Commerce, 21(4), 449-453.
Books
Pantano, E., Bassano, C. & Priporas, C. V. (2019). Technology and Innovation for Marketing. London: Routledge.
Edited Books
Prince, M. and Priporas, C.V. (2015). Market Sensing Today, Business. New York: Experts Press.
Book Chapters
Pantano, E., & Priporas, C. V. (2019). New module design to reply uncertainty: Evidence from marketing programmes approaching innovation theories. In M. M. Pinheiro, A. Estima & S. Marques (Eds.), Evaluating the Gaps and Intersections between Marketing Education and the Marketing Profession. (pp.143-161). Hershey, PA: IGI Global.
Prince, M., Gabay, G., Priporas, C. V., & Moskowitz, H. (2019). Uniting theory and empirical research: Market sensing and marketing research. In P. Hackett (Ed.), Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches. (pp. 272-297), New York: Routledge.
Kamenidou, I., Rigas, K., & Priporas, C. V. (2017). Household behavior on food security during economic crisis. In G. Mergos & M. Papanastassiou (Eds.), Investment and Financing along Agro-food Value Chains for Food Security and Sustainability (pp. 243-261). London: Palgrave.
Prince, M. & Priporas, C.V. (2015). Continuities in marketing sensing. In M. Prince & C.V. Priporas (Eds.), Market Sensing Today (pp. 1-18). New York: Business Experts Press.
Gatsoris, L., Priporas, C. V. & Theodoridis, C. (2015). Competitive intelligence organization in practice: The case of a multinational retailer. In D. Vrontis, G. Sakka, & M. Amirkhanpour, (Eds.), Management Innovation, Entrepreneurship: A Global Perspective (pp. 152-182). Newcastle upon Tyne, UK: Cambridge Scholars Publishing.
Refereed International Conference Papers
Lampreli, A., Patsala, P., & Priporas, C.V. (2019). Humor usage by female and male managers at the workplace: Findings from a pilot study. Proceedings of the 12th Annual Conference of the EuroMed Academy of Business (pp. 600-612).Thessaloniki, Greece, 18-20 September.
Sorace, S., Pantano, E., Priporas, C. V., & Iazzolino, G. (2017). Patent analysis as a measure of innovation in retail settings: some preliminary evidence. In P. Rossi (Ed.), Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 277-284). Cham: Springer.
Passavanti, R., Pantano, E., Priporas, C. V., & Verteramo, S. (2016). The use of new technologies for corporate marketing communication in luxury retailing. In CMC2016, 21st International Conference on Corporate and Marketing Communications (pp. 207-213). London, UK, April 7-8.
Hussain, S., Melewar, TC., Priporas, C. V., & Foroudi, P. (2016). Understanding and examining celebrity trust, its dimensions and its impacts on other credibility constructs., CMC2016, 21st International Conference on Corporate and Marketing Communications (pp. 155-159). London, April 7-8.
Sorace, S, Pantano, E., Priporas, C. V., & Iazzolino, G. (2015). The future role of digital technologies in emerging technology-based retail environments., Proceedings of the 8th International Conference on u- and e- Service, Science and Technology (UNESST 2015), (pp. 72-76). 25-28 November 2015 in Jeju Island, Jeju Island, South Korea, IEEE
Kamenidou, I., Mamalis, S. & Priporas, C. V. (2015). Segmentation based on evaluation of a clubbing destination: Ayia Napa”, Proceedings of the 8th Annual EuroMed Conference, (pp. 1248-1260). Verona, Italy, 16-18 September 2015.
Priporas, C. V., Stylos, N., Vedanthachari, L.N., & Santiwatana, P. (2015). Determining service quality for the lodgings rented via social networking service industry: The case of Airbnb. Proceedings of the EMAC 44th Annual Conference, Leuven, Belgium, May 26-29.
Priporas, C. V., & Kamenidou, I. (2014). The use of social marketing in smoking prevention: A study of Generation Y’s smokers’ suggestions”, Proceedings of the 7th Annual EuroMed Conference, (pp.1507-1518). Kristiansand, Norway, 18-19 September 2014.
Konstantinov, D., Kapoulas, A., & Priporas, C. V. (2014). How marketers in Bulgaria fight with the parallel import phenomenon? The usage of non-pricing strategies. Proceedings of the 7th Annual EuroMed Conference, (pp. 939-951). Kristiansand, Norway, 18-19 September 2014.
Hussain, Shahzeb and Melewar, T. C. and Priporas, Constantinos-Vasilios and Foroudi, Pantea and Yousef, Waleed (2020) Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach. Corporate Reputation Review . ISSN 1363-3589 (Accepted/In press)
Foroudi, Pantea and Nazarian, Alireza and Ziyadin, Sayabek and Kitchen, P.J and Hafeez, Khalid and Priporas, Constantinos-Vasilios and Pantano, Eleonora (2020) Co-creating brand image and reputation through stakeholder's social network. Journal of Business Research , 114 . pp. 42-59. ISSN 0148-2963
Hussain, Shahzeb and Melewar, T. C. and Priporas, Constantinos-Vasilios and Foroudi, Pantea (2020) Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Published online first)
Priporas, Constantinos-Vasilios and Chen, Yan and Zhao, Shasha and Tan, Hui (2020) An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China. Journal of Retailing and Consumer Services , 53 . ISSN 0969-6989 (Published online first)
Hussain, Shahzeb and Melewar, T. C. and Priporas, Constantinos-Vasilios and Foroudi, Pantea (2020) Examining the effects of celebrity trust on advertising credibility, brand credibility, and corporate credibility. Journal of Business Research , 109 . pp. 472-488. ISSN 0148-2963
INHERIT Programme Erasmus+ (2015-2018) Project Title: Promoting Cultural Heritage as a Generator of Sustainable Development (2015-1-EL01-KA204-014085-280,000 Euros) Role: Partner-Researcher (with Professor Marina Papanastasiou and Dr. Simon Best)
Student-Lead Teaching Award-2020 Postgraduate Research Supervisor of the Year
2019 Emerald Literati Awards -Highly Commended
Outstanding Contribution in Reviewing from Annals of Tourism Research, Journal of Business Research, Journal of Retailing and Consumer Services, Tourism Management, Computers in Human Behavior
EuroMed Αcademy of Business (Fellow-FEMAB)
Chartered Institute of Marketing (MCIM)
British Academy of Management
European Marketing Academy
Hellenic Academy of Marketing
Economic Chamber of Greece
Referee for academic journals, including Journal of Retailing, Tourism Management, Annals of Tourism Research, European Journal of Marketing, Journal of Business Research, International Marketing Review, International Business Review, Journal of Contemporary Hospitality Management, Computers in Human Behavior, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, Journal of Brand Management
Chief External Examiner and External Examiner for Manchester Metropolitan University
External Examiner (Reviewer) for Research Proposals- Funds for KU Leuven Research Council, KU Leuven, Belgium
Costas is editorial board member of the Journal of Customer Behaviour and has acted as a guest editor, reviewer, and track chair in academic journals and conferences.
