Dr Costas Priporas is a Senior Lecturer in Marketing and the PhD Coordinator for the Marketing, Branding and Tourism Department. He holds a BSc in Business Administration majoring in Marketing from Drexel University (USA), an MBA in Marketing and Management from Cleveland State University (USA), and a PhD in Marketing from the University of Newcastle Upon Tyne (UK). Prior to joining the Middlesex University, Costas has taught marketing courses for over 10 years in the Greek Higher Education including University of Macedonia, The Greek Open University and several Technological Educational Institutes and Colleges. He has worked as a Special Advisor for the Ministry of Macedonia and Thrace and as a business consultant.
Program Leader- BA Business Management (Marketing), Middlesex University, Business School, London 2013-2014
Country Director for Greece- EuroMed Research Business Institute, 2008-2012
Academic Dean- Athens Graduate School of Management in collaboration with Nottingham Trent University, Thessaloniki Campus, 2005-2011
Greek, English
Dr Priporas for the last 20 years has developed and taught a series of marketing courses at both postgraduate and undergraduate level. His main teaching areas are:
Consumer Behaviour
Strategic Marketing
Retailing
Innovation Marketing
E-commerce and Social Selling
He has supervised through to completions 8 PhD students.
External examinations of doctorates have been undertaken at University of Gloucestershire, University of Central Lancashire, University of Nicosia, University of the West of Scotland.
Consumer Behaviour
Strategic Marketing
Retailing
Tourism Marketing
Services Marketing
Social Media
New Technologies
Costas has published over 70 journal articles in academic journals such as Tourism Management, Journal of Travel Research, European Journal of Marketing, International Marketing Review, Computers in Human Behavior, Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, Qualitative Market Research
Priporas, C.V., Vellore Nagarajan, D., & Kamenidou, I. (2023). A technology-people-integrated toolkit for retail care management during a crisis. Journal of Retailing and Consumer Services ,73, 103304
Hussain, S., Pascaru, O., Priporas, C. V., & Foroudi, P., Melewar, T. C., & Dennis. C. (2023). Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors. European Business Review, (Accepted)
Priporas, C.V., & Vellore-Nagarajan, D. (2022). New-normal market entry mode for pharmaceuticals: An internet of things (IoT) market entry framework stemming from COVID-19. International Marketing Review (Accepted) Listed by World Health Organization in the global literature on the coronavirus disease
Vassilikopoulou, K., Kamenidou, I., & Priporas, C. V. (2022). Negative Airbnb reviews: An aspect-based sentiment approach. EuroMed Journal of Business (Accepted)
Priporas, C.V., Vellore-Nagarajan, D., & Kamenidou, I. (2022). Stressful eating indulgence by generation Z: A cognitive conceptual framework of new age consumers’ obesity. European Journal of Marketing, 56(11), 2978-3006.
Civitillo, R., Festa, G., Priporas, C.V., & Rossi, M. (2022). Intellectual capital in non-profit organizations: a focus on social capital as a marketing enabler. International Marketing Review, 39(5), 1052-1068.
Al Kayid, W., Jin, Z., Priporas, C. V. & Ramakrishnan, S. (2022). Defining family business efficacy: An exploratory study. Journal of Business Research, 141, 713-725.
Pantano, E., Priporas, C.V., Devereux, L., & Pizzi, G. (2021). Tweets to escape: Intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries. Journal of Business Research, 130, 59-69. Listed by World Health Organization in the global literature on the coronavirus disease
Priporas, C.V., Kamenidou, I., Nguyen, N., & Shams, R. (2020).The impact of the macro environment on consumer scepticism towards cause-related marketing: Insights from the economic crisis. International Marketing Review, 37(5), 841-861.
Priporas, C. V., Stylos, N., & Kamenidou, I. (2020). City image, city brand personality, and Generation Z residents' overall life satisfaction in economic crisis era: Predictors of city-related social media engagement. Journal of Business Research, 119, 453-463.
Pantano, E., Priporas, C. V., Viassone, M., & Migliano, G. (2020). Does the stakeholder engagement result in new drinks? Evidence from innovation management for beverage SMEs. Journal of Business Research, 119, 185-194.
Priporas, C.V., Chen, Y., Zhao, S., & Tan, H. (2020). An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China. Journal of Retailing and Consumer Services, 53, 101959.
Hussain, S., Melewar, TC., Priporas, C. V., & Foroudi, P. (2020). Examining the effects of celebrity trust on advertising credibility, brand credibility, and corporate credibility. Journal of Business Research, 109, 472-488.
Passavanti R., Pantano E., Priporas, C. V., & Verteramo, S. (2020). The use of new technologies for corporate marketing communication in luxury retailing. Qualitative Market Research: An International Journal, 23(3), 503-521.
Hussain, S., Melewar, T.C., Priporas, C.V., & Foroudi, P. (2020). Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach. Qualitative Market Research: A International Journal, 23(4), 549-573.
Priporas, C. V. (2019). Competitive intelligence practice in liquor retailing: Evidence from a longitudinal case analysis. International Journal of Retail & Distribution Management, 47(9), 997-1010.
Prince, M., Kwak, L., & Priporas, C. V. (2019). The Diogenes Effect in retail buyer information processing. Journal of Retailing and Consumer Services, 49, 164-172.
Pantano, E., Priporas, C. V, & Foroudi, P. (2019). Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies. International Journal of Retail & Distribution Management, 47(2), 202-219. 2020 Emerald Literati Awards -Highly Commended
Pantano, E., Priporas, C. V., & Migliano, G. (2019). Reshaping traditional marketing mix to include social media participation: evidence form Italian firms. European Business Review, 31(2), 162-178.
Karatzas, S., Kapoulas, A., & Priporas, C. V. (2019). Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan. Australasian Marketing Journal, 27(4), 224–232.
Priporas, C. V., Vassiliadis, C., Stylos, N., & Fotiadis, A. (2018). The effect of sport tourists’ travel style, destination and event choices, and motivation, on their involvement in small scale events: A strategic marketing perspective. Event Management, 22(5), 745-765.
Pantano, E., Priporas, C. V., & Stylos, N. (2018). Knowledge Push Curve (KPC) in retailing: evidence from patented innovations analysis affecting retailers' competitiveness. Journal of Retailing and Consumer Services, 44, 150-160.
Prince, M., & Priporas. C. (2018). Using intuitive awakening for business students to enhance strategic thinking skills. Australasian Marketing Journal, 26(2),157-162.
Vassiliadis, C., Bellou, V. Priporas, C. V., & Andronikidis, A. (2018). Exploring the negotiation thesis consistency: A segmentation among ski resort tourists. Journal of Hospitality & Tourism Research, 42(5), 716-739.
Pantano, E., Priporas, C. V., & Dennis, C. (2018). A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management, 46(3), 264-282. 2019 Emerald Literati Awards -Highly Commended
Pantano E., Passavanti R., Priporas, C. V. & Verteramo S. (2018). To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services, 43, 94-100.
Manyiwa, S., Priporas, C. V., & Wang, L. (2018). Influence of perceived city brand image on emotional attachment to the city: The moderating effect of residential status within the city. Journal of Place Management and Development, 11(1), 60-77.
Priporas, C. V., Stylos, N., Vedanthachari, L. N. & Santiwatana, P. (2017). Service quality, satisfaction and visitor’s loyalty in Airbnb accommodations in Thailand. International Journal of Tourism Research, 19(6), 693-704.
Priporas, C.V., Stylos, N. and Fotiadis, A. (2017). Generation Z consumers’ expectations of interactions in smart retailing: a future agenda. Computers in Human Behavior, 77, 374-381.
Priporas, C.V., Stylos, N., Rahimi, R., and Vedanthachari, L. N. (2017). Customers’ perceptions of service quality in the sharing economy: The case of Airbnb in Thailand. International Journal of Contemporary Hospitality Management, 29(9), 2279-2301.
Zhao, S., & Priporas, C. V. (2017). Information technology and marketing performance within international market-entry collaborations: A review and an integrated conceptual framework. International Marketing Review, 34(1), 5-28.
Pantano, E., Priporas, C. V., & Stylos, N. (2017). You will like it!’ Using open data to predict tourists’ attitude toward a tourist attraction. Tourism Management, 60, 430-438.
Pantano, E., Priporas, C. V., Sorace, S., & Iazzolino, G. (2017). Does the innovation –orientation lead to retail industry growth? Empirical evidence from patent analysis. Journal of Retailing and Consumer Services, 34, 88-94.
Pantano, E. & Priporas, C. V. (2016). Mobile retailing effect on consumption experiences: A dynamic perspective”, Computers in Human Behavior, 61, 548-555.
Priporas, C. V., Vassiliadis, C., Bellou, V. & Andronikidis, A. (2015). Exploring the constraint profile of ski resort tourist segments. Journal of Travel Research, 54(5), 659-671.
Priporas, C. V., Kamenidou, I., Kapoulas, A., & Papadopoulou, F. (2015). Counterfeit purchase typologies during an economic crisis. European Business Review, 27(1), 2-16.
Vassiliadis, C., Priporas, C. V., Bellou, V., & Andronikidis, A. (2013). Customers’ cognitive patterns of assurance: A dual approach. The Services Industries Journal, 33(13-14), 1242-1252.
Vassiliadis, C., Priporas, C. V., & Andronikidis, A. (2013). An analysis of visitor behaviour using time blocks: A study of ski destinations in Greece.Tourism Management, 34(1), 61-70.
Priporas, C. V., Vassiliadis, C., & Stylos, N. (2012). Qualitative findings on marketing management practices from Greek ski centers. Qualitative Market Research: An International Journal, 15(4), 385-403.
Iliopoulos, E., & Priporas, C. (2011). The effect of internal marketing on job satisfaction in health services: A pilot study in Greek public hospitals. BMC Health Services Research, Vol. 11, article No. 261.
Priporas, C. V., & Kamenidou, I. (2011). Perceptions of potential postgraduate Greek business students towards UK universities brand and brand reputation. Journal of Brand Management, 18(4/5), 264-273.
Kamenidou, I., & Priporas, C. V. (2010). Factors predicting consumers’ knowledge of spirulina health benefits. Journal of Food, Agriculture & Environment, (JFAE), 8(1), 16-20.
Galanou, E., & Priporas, C. V. (2009). A model for evaluating the effectiveness of middle managers’ training courses: evidence from a major banking organization. International Journal of Training and Development, 13(4), 221-246.
Kamenidou, I., Balkoulis, N., & Priporas, C. V. (2009). Hotel business travellers satisfaction based on service quality: A segmentation approach in inner city 5 star hotels. International Journal of Leisure and Tourism Marketing, 1(2), 152-172.
Theodoridis, C., & Priporas, C. V. (2009). Store choice in computer retailing: The case of Greek home users. EuroMed Journal of Business, 4(1), 58-68.
Kamenidou, I., Mamalis, S., & Priporas, C. V. (2009). Measuring destination image and consumer choice criteria. The case of Mykonos island. TOURISMOS: An International Multidisciplinary Journal of Tourism, 4(3), 67-79.
Mylona, I., & Priporas, C. V. (2008). University students attitudes to mobile political communication. International Journal of Mobile Marketing, 3(2), 54-60.
Priporas, C. V., Laspa, C., & Kamenidou, I. (2008). Patient satisfaction measurement for in hospital services: A pilot study in Greece. Journal of Medical Marketing, 8(4), 325-340.
Priporas, C. V., & Poimenidis, I. (2008). Services managers’ awareness of crisis management: Attitudes and preparation. Innovative Marketing, 4(3), 37-45.
Priporas C.V., & Mylona, I. (2008). Mobile services: Potentiality of SMS as new business communication tool in attracting consumers. International Journal of Mobile Communications, 6(4), 456-466.
Priporas, C. V., & Vangelinos, G. (2008). Crisis management in pharmaceuticals. Evidence from Greece. International Journal of Pharmaceutical and Health Care Marketing, 2(2), 88-102.
Andronikidis, A., Vasiliadis, C., Fotiadis, T., & Priporas, C. V. (2008). Exploring marketing information systems selection and evaluation criteria: Marketing implications for suppliers. International Journal of Technology Marketing, 3(1), 20-38.
Laspa, C., & Priporas, C. V. (2008). The productive efficiency of blood banks: using data envelopment and simple ratio analyses to measure the performance of health services. Journal of Management & Marketing in Healthcare, 1(4), 412-428.
Psychogios, A.G., & Priporas, C. V. (2007). Understanding total quality management in context: Managers’ awareness of TQM aspects in Greek service organizations. The Qualitative Report, 12(1), 40-66.
Andronikidis, A., Vasiliadis, C., Priporas, C., & Kamenidou, I. (2006). Examining leisure constraints for ski center visitors: Implications for services marketing. Journal of Hospitality and Leisure Marketing, 15(4), 69-86.
Ness, M., Bourlakis, M., & Priporas, C. V. (2006). The Greek food shopper: Segmentation on the basis of attitudes to store features. EuroMed Journal of Business, 1(2), 29-49.
Priporas. C. V. (2005). Is it difficult to Marketing a city as a convention destination? The case of Thessaloniki. Journal of Convention & Event Tourism, 7(2), 87-99.
Priporas, C. V., Gatsoris, L., & Zacharis, V. (2005). Competitive intelligence activity. Evidence from Greece. Marketing Intelligence & Planning, 23(7), 659-669.
Priporas, C. V., & Karatzolas, N. (2005). Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store?” Cyprus Journal of Sciences, 3, 103-114.
Fotiadis, T., Priporas, C., & Vassiliadis, C. (2005). A proposed qualitative methodological tool for the encapsulation of strategy and culture approaches in high-tech markets. Innovative Marketing, 1(1), 7-14.
Priporas, C. V. (2003). The impact of foreign retailers on structure and competition in the Greek supermarket sector. Journal of Business and Society, 16(2), 212-222.
Priporas, C. V. (2003). Exploring shoppers’ impression on store image. An empirical research in Greece. Journal of Today, 2, 207-220.
Priporas, C., & Kamenidou, I. (2003). Can alternative tourism be the way forward for tourism development in Northern Greece? Tourism: An International Interdisciplinary Journal,51(1), 53-62.
Kamenidou, I., Priporas, C. V., Michaelidis, A. & Mamalis, S. (2003). Young consumers’ perception on food quality. An illustration from Greece. Cahiers Options Meditterraneennes, 61, 191-199.
Kamenidou, I., Tzimitra-Kalogianni, E., & Priporas, C. V. (2003). Bank image: The case of Agricultural Bank of Greece. Journal of Business and Society, 16(2), 169-180.
Tzimitra-Kalogianni, I., Kamenidou, I., Priporas, C. V., & Tziakas, V. (2002). Age and gender effects on consumers’ awareness and source of awareness for food related private label brands. Agricultural Economics Review, 3(1), 23-36.
Tzimitra-Kalogianni, I., Kamenidou, I., Priporas, C., & Tziakas, V. (2002). Private label milk and Greek consumers’ behavior. NEW MEDIT, 1(2), 29-33.
Kamenidou, I., Tzimitra-Kalogianni, I., Priporas, C., & Tziakas, V. (2002). Greek consumers vs’ private label milk. Agricoltura Mediterranea: International Quarterly Journal of Agricultural Science, 132(1), 66-76.
Guest editorials
Pantano, E., Priporas, C.V., & Dennis, C. (2017). Managing consumers' dynamics within the emerging smart retail settings: Introduction to the special issue. Technological Forecasting & Social Change, 124, 225-227.
Pantano, E., Priporas, C.V., & Baier, D. (2017). Guest editors’ introduction: Smart interaction with consumers: From co-creation to smart partnership. International Journal of Electronic Commerce, 21(4), 449-453.
Priporas, C.V., & Vrontis, D. (2014). Concerns and developments in customer behaviour across industries. Journal of Customer Behaviour, 13(1), 1-3.
Vrontis, D., & Priporas, C.V. (2011). Branding across industries in the European and Mediterranean regions. Journal of Brand Management, 18(4/5), 243-244.
Books
Pantano, E., Bassano, C. & Priporas, C. V. (2019). Technology and Innovation for Marketing. London: Routledge.
Edited Books
Prince, M. and Priporas, C.V. (2015). Market Sensing Today, Business. New York: Experts Press.
Book Chapters
Kamenidou, I., Vassilikopoulou, A., & Priporas, C. V. (2021). New sheriff in town? Discovering Generation Z as tourists: A perspective. In N. Stylos, R. Rahimi, B. Okumus, & S. Williams (Eds.), Generation Z Marketing and Management in Tourism and Hospitality. (pp. 121-140). Palgrave Macmillan.
Nagarajan, D., Priporas, C. V., & McPherson, M. (2021). Sustainable branding in healthcare within generation Z in a developing economy. In P. Foroudi & M. Pallazo (Eds.), Contemporary Issues in Sustainable Branding: Ethical, Social, and Environmental Perspectives. (pp. 324-343). Routledge.
Patsala, P., Priporas, C. V., Michali, M., & Kamenidou, I. (2021). Capturing marketing academics’ conceptions of creativity: Teaching practices and challenges in Greek higher education. In E. Pantano (Ed.), Creativity and Marketing: The Fuel for Success. (pp.169-186). Emerald.
Priporas, C. V. (2020). Smart consumers and decision-making process in the smart retailing context through Generation-Z eyes. In E. Pantano (Ed), Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation (pp.147-162). Emerald.
Pantano, E., & Priporas, C. V. (2019). New module design to reply uncertainty: Evidence from marketing programmes approaching innovation theories. In M. M. Pinheiro, A. Estima & S. Marques (Eds.), Evaluating the Gaps and Intersections between Marketing Education and the Marketing Profession. (pp.143-161). Hershey, PA: IGI Global.
Prince, M., Gabay, G., Priporas, C. V., & Moskowitz, H. (2019). Uniting theory and empirical research: Market sensing and marketing research. In P. Hackett (Ed.), Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches. (pp. 272-297), New York: Routledge.
Kamenidou, I., Rigas, K., & Priporas, C. V. (2017). Household behavior on food security during economic crisis. In G. Mergos & M. Papanastassiou (Eds.), Investment and Financing along Agro-food Value Chains for Food Security and Sustainability (pp. 243-261). London: Palgrave.
Prince, M. & Priporas, C.V. (2015). Continuities in marketing sensing. In M. Prince & C.V. Priporas (Eds.), Market Sensing Today (pp. 1-18). New York: Business Experts Press.
Gatsoris, L., Priporas, C. V. & Theodoridis, C. (2015). Competitive intelligence organization in practice: The case of a multinational retailer. In D. Vrontis, G. Sakka, & M. Amirkhanpour, (Eds.), Management Innovation, Entrepreneurship: A Global Perspective (pp. 152-182). Newcastle upon Tyne, UK: Cambridge Scholars Publishing.
Theodoridis, C., & Priporas, C. V. (2013). Strategic decision-making during uncertainty: The case of the Greek retail sector. In D. Vrontis, & A. Thrasou, (Eds.), Innovative Business Practices: Prevailing a Turbulent Era (pp. 87-111). Newcastle upon Tyne, UK: Cambridge Scholars Publishing.
Refereed International Conference Papers
Lampreli, A., Patsala, P., & Priporas, C.V. (2019). Humor usage by female and male managers at the workplace: Findings from a pilot study. Proceedings of the 12th Annual Conference of the EuroMed Academy of Business (pp. 600-612).Thessaloniki, Greece, 18-20 September.
Sorace, S., Pantano, E., Priporas, C. V., & Iazzolino, G. (2017). Patent analysis as a measure of innovation in retail settings: some preliminary evidence. In P. Rossi (Ed.), Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 277-284). Cham: Springer.
Passavanti, R., Pantano, E., Priporas, C. V., & Verteramo, S. (2016). The use of new technologies for corporate marketing communication in luxury retailing. In CMC2016, 21st International Conference on Corporate and Marketing Communications (pp. 207-213). London, UK, April 7-8.
Hussain, S., Melewar, TC., Priporas, C. V., & Foroudi, P. (2016). Understanding and examining celebrity trust, its dimensions and its impacts on other credibility constructs., CMC2016, 21st International Conference on Corporate and Marketing Communications (pp. 155-159). London, April 7-8.
Sorace, S, Pantano, E., Priporas, C. V., & Iazzolino, G. (2015). The future role of digital technologies in emerging technology-based retail environments., Proceedings of the 8th International Conference on u- and e- Service, Science and Technology (UNESST 2015), (pp. 72-76). 25-28 November 2015 in Jeju Island, Jeju Island, South Korea, IEEE
Kamenidou, I., Mamalis, S. & Priporas, C. V. (2015). Segmentation based on evaluation of a clubbing destination: Ayia Napa”, Proceedings of the 8th Annual EuroMed Conference, (pp. 1248-1260). Verona, Italy, 16-18 September 2015.
Priporas, C. V., Stylos, N., Vedanthachari, L.N., & Santiwatana, P. (2015). Determining service quality for the lodgings rented via social networking service industry: The case of Airbnb. Proceedings of the EMAC 44th Annual Conference, Leuven, Belgium, May 26-29.
Priporas, C. V., & Kamenidou, I. (2014). The use of social marketing in smoking prevention: A study of Generation Y’s smokers’ suggestions”, Proceedings of the 7th Annual EuroMed Conference, (pp.1507-1518). Kristiansand, Norway, 18-19 September 2014.
Konstantinov, D., Kapoulas, A., & Priporas, C. V. (2014). How marketers in Bulgaria fight with the parallel import phenomenon? The usage of non-pricing strategies. Proceedings of the 7th Annual EuroMed Conference, (pp. 939-951). Kristiansand, Norway, 18-19 September 2014.
Kamenidou, I., Mamalis, S., Priporas, C. V., & Kokkinis, G. (2013). Segmenting customers based on perceived importance of wellness facilities”, Proceedings of the 5th International Conference EBEEC 2013, “The Economies of Balkan and Eastern Europe Countries in the changed World”, (pp. 417-424). Istanbul, Turkey, May 9-12, 2013, Procedia Economics and Finance, Vol. 9.
Theodoridis, C., & Priporas, C. V. (2013). Emerging implications of the deregulation of the pharmacy retail sector in Greece: The pharmacists’ perspective. Proceedings of the 6th Annual Conference of the EuroMed Academy of Business, (pp. 2290-2303). Estoril, Portugal, 23-24 September.
Kamenidou, I., Mamalis, S., & Priporas, C. V. (2013). Consumer bank selection criteria during economic crisis. Proceedings of the 4th International Conference on Finance, Accounting and Law, (ICFA13), (pp. 248-256). Chania, Greece, August 27-29.
Andronikidis, A., Bellou, V., Priporas, C. V., & Vassiliadis, C. (2013). Constraint based segmentation for ski resort tourists. Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC), Istanbul, Turkey, June 4-7.
Kamenidou, I. C., Mamalis, A. A., & Priporas, C. V. (2013). Segmenting customers based on satisfaction from thermal bath facilities. Proceedings of the 5th International Scientific Conference “Tourism Trends and Advances in the 21st Century”, May 30-June 2, 2013, Phodes, Greece.
Kamenidou, I., Mamalis, S., Priporas, C. V., & Samara, I. (2012). Motivations for visiting Smokovo’s thermal springs. Proceedings of theInternational Conference on Contemporary Marketing Issues (ICCMI), (pp. 574-578). Thessaloniki, Greece, June 13-15.
Lathiras, P., Vassiliadis, C.A., Priporas, C. V., & Lianou, K. (2011). Assessing the impact of website quality on user satisfaction: A study of webqual in hotels. Proceedings of the 4th Annual Conference of the EuroMed Academy of Business, (pp. 1058-1073).20-21 October 2011, Ag. Nikolaos, Crete, Greece.
Vassiliadis, C., Priporas, C. V., & Stylos, N. (2011). Sustainable tourism marketing strategies & practices at Greek ski centers. Proceedings of the 3rd Biennial Conference on Service Marketing, (pp. 271-181). Izmir, Turkey, 7-9 September
Priporas, C. V., Vassiliadis, C.A., Kamenidou, I., & Andronikidis, A. (2010). The relationship between bank advertising and bank customer satisfaction: A pilot study in Greece.Proceedings of the 3rdAnnual Conference of the EuroMed Academy of Business, (pp. 893-906). Nicosia, Cyprus, November 4-5.
Vassiliadis, C., Priporas, C. V., & Stylos, N. (2010). Marketing management practices at ski centers: the case of Greece. Proceedings ofthe3rdAnnual Conference of the EuroMed Academy of Business, (pp.1144-1161). Nicosia, Cyprus, November 4-5.
Kamenidou I, Priporas, C. V., & Mamalis, S. (2009). Segmenting Mykonos’ tourists based on their satisfaction. Proceedings of the 2nd Biennial Conference on Services Marketing, (pp. 217-226). Thessaloniki, Greece, November 4-6.
Priporas, C. V. Vassiliadis, C., & Andronikidis, A. (2009). The impact of Greek ski centers product dimensions on visitors’ satisfaction levels: A preliminary analysis. Proceedings of the 2nd Annual Conference of the EuroMed Academy of Business, (pp. 1441-1453). Salerno, Italy, October 26-28.
Mamalis, S., Kamenidou, I., & Priporas, C. V. (2009). Tourist satisfaction from Nauplio as tourist destination. 1st International Conference on Tourism Development and Management, “Tourism in a Changing World: Prospects and Challenges”, Kos, Greece, September 11-14.
Theodoridis, C., & Priporas, C. V. (2008). The determinants of customer loyalty in the mobile telecommunication sector in Greece. Proceedings of the 1st Annual Conference of the EuroMed Academy of Business, (pp. 626-637). Marseille, France, November 17-18.
Vassiliadis, C., Andronikidis, A., & Priporas C. V. (2008). Can time diary analysis be used to understand leisure behavior? Proceedings of the 1st Annual Conference of the EuroMed Academy of Business (pp. 638-666). Marseille, France, November 17-18.
Priporas, C. V., Theodoridis, C.D., & Kamenidou, I. (2004). Are really the grocery end users ready to place orders via Internet? Proceedings of the 2nd HAICTA International Conference on Information Systems and Innovative Technologies in Agriculture, Food and Environment (pp. 15-21). Vol. 1, Thessaloniki, Greece, March 18-20.
Priporas, Constantinos-Vasilios and Nagarajan Vellore, Durga and Kamenidou, Irene (2023) A technology-people-integrated toolkit for retail care management during a crisis. Journal of Retailing and Consumer Services , 73 . ISSN 0969-6989
Hussain, Shahzeb and Pascaru, Olga and Priporas, Constantinos-Vasilios and Foroudi, Pantea and Melewar, T. C. and Dennis, Charles (2023) Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors. European Business Review . ISSN 0955-534X (Accepted/In press)
Vassilikopoulou, Aikaterini and Kamenidou, Irene and Priporas, Constantinos-Vasilios (2022) Negative Airbnb reviews: an aspect based sentiment analysis approach. EuroMed Journal of Business . ISSN 1450-2194 (Published online first)
Civitillo, Renato and Festa, Giuseppe and Priporas, Constantinos-Vasilios and Rossi,, Matteo (2022) Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler. International Marketing Review . ISSN 0265-1335 (Published online first)
Priporas, Constantinos-Vasilios and Vellore-Nagarajan, Durga and Kamenidou, Irene (2022) Stressful eating indulgence by Generation Z: a cognitive conceptual framework of new age consumers’ obesity. European Journal of Marketing . ISSN 0309-0566 (Published online first)
INHERIT Programme Erasmus+ (2015-2018) Project Title: Promoting Cultural Heritage as a Generator of Sustainable Development (2015-1-EL01-KA204-014085-280,000 Euros) Role: Partner-Researcher (with Professor Marina Papanastasiou and Dr. Simon Best)
Student-Lead Teaching Award-2020 Postgraduate Research Supervisor of the Year
2020 Emerald Literati Awards-Highly Commended (International Journal of Retail & Distribution Management)
2019 Emerald Literati Awards-Highly Commended (International Journal of Retail & Distribution Management)
Outstanding Contribution in Reviewing from Annals of Tourism Research, Journal of Business Research, Journal of Retailing and Consumer Services, Tourism Management, Computers in Human Behavior
EuroMed Αcademy of Business (Fellow-FEMAB)
Chartered Institute of Marketing (MCIM)
British Academy of Management
European Marketing Academy
Hellenic Academy of Marketing
Economic Chamber of Greece
Referee for academic journals, including Journal of Retailing, British Journal of Management, Tourism Management, Annals of Tourism Research, European Journal of Marketing, Journal of Business Research, International Marketing Review, International Business Review, Journal of Contemporary Hospitality Management, Computers in Human Behavior, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, Journal of Brand Management
Chief External Examiner and External Examiner for Manchester Metropolitan University
External Examiner (Reviewer) for Research Proposals- Funds for KU Leuven Research Council, KU Leuven, Belgium
Costas is editorial board member of International Marketing Review and Journal of Customer Behaviour and has acted as a guest editor, reviewer, and track chair in academic journals and conferences.
