Dr Costas Priporas

Research Interests

Consumer Behaviour

Strategic Marketing

Retailing 

Tourism Marketing

Services Marketing

Costas has published over 60 journal articles in academic journals such as Tourism Management, Journal of Travel Research, International Marketing Review, Computers in Human Behavior, Journal of Business Research, International Journal of Contemporary Hospitality Management,  Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, Qualitative Market Research

Research Output

Recent Publications (Since 2014)

Refereed Journal Articles

Priporas, C.V., Kamenidou, I., Nguyen, N., & Shams, R. (2020).The impact of the macro environment on consumer scepticism towards cause-related marketing: Insights from the economic crisis. International Marketing Review, 37(5), 841-861.

Priporas, C. V., Stylos, N., & Kamenidou, I. (2020). City image, city brand personality, and Generation Z residents' overall life satisfaction in economic crisis era: Predictors of city-related social media engagement. Journal of Business Research, 119, 453-463. 

Pantano, E., Priporas, C. V., Viassone, M., & Migliano, G. (2020). Does the stakeholder engagement result in new drinks? Evidence from innovation management for beverage SMEs. Journal of Business Research, 119, 185-194.

Priporas, C.V., Chen, Y., Zhao, S., & Tan, H. (2020). An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China. Journal of Retailing and Consumer Services, 53, 101959.

Hussain, S., Melewar, TC., Priporas, C. V., & Foroudi, P. (2020). Examining the effects of celebrity trust on advertising credibility, brand credibility, and corporate credibility. Journal of Business Research, 109, 472-488.

Passavanti R., Pantano E., Priporas, C. V., & Verteramo, S. (2020). The use of new technologies for corporate marketing communication in luxury retailing. Qualitative Market Research: An International Journal, 23(3),  503-521.

Hussain, S., Melewar, T.C., Priporas, C.V., & Foroudi, P. (2020). Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach. Qualitative Market Research: A International Journal, 23(4), 549-573.

Priporas, C. V. (2019). Competitive intelligence practice in liquor retailing: Evidence from a longitudinal case analysis. International Journal of Retail & Distribution Management, 47(9), 997-1010.

Prince, M., Kwak, L., & Priporas, C. V. (2019). The Diogenes Effect in retail buyer information processing. Journal of Retailing and Consumer Services, 49, 164-172.

Pantano, E., Priporas, C. V, & Foroudi, P. (2019). Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies. International Journal of Retail & Distribution Management, 47(2), 202-219.  2020 Emerald Literati Awards -Highly Commended 

Pantano, E., Priporas, C. V., & Migliano, G. (2019). Reshaping traditional marketing mix to include social media participation: evidence form Italian firms. European Business Review, 31(2), 162-178.  

Karatzas, S., Kapoulas, A., & Priporas, C. V. (2019). Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan. Australasian Marketing Journal, 27(4), 224–232.

Priporas, C. V., Vassiliadis, C., Stylos, N., & Fotiadis, A. (2018). The effect of sport tourists’ travel style, destination and event choices, and motivation, on their involvement in small scale events: A strategic marketing perspective. Event Management, 22(5), 745-765.

Pantano, E., Priporas, C. V., & Stylos, N. (2018). Knowledge Push Curve (KPC) in retailing: evidence from patented innovations analysis affecting retailers' competitiveness. Journal of Retailing and Consumer Services, 44, 150-160.

Prince, M., & Priporas. C. (2018). Using intuitive awakening for business students to enhance strategic thinking skills. Australasian Marketing Journal, 26(2),157-162.

Vassiliadis, C., Bellou, V. Priporas, C. V., & Andronikidis, A. (2018). Exploring the negotiation thesis consistency: A segmentation among ski resort tourists. Journal of Hospitality & Tourism Research, 42(5), 716-739.

Pantano, E., Priporas, C. V., & Dennis, C. (2018). A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management, 46(3), 264-282. 2019 Emerald Literati Awards -Highly Commended 

Pantano E., Passavanti R., Priporas, C. V. & Verteramo S. (2018). To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services, 43, 94-100.

Manyiwa, S., Priporas, C. V., & Wang, L. (2018). Influence of perceived city brand image on emotional attachment to the city: The moderating effect of residential status within the city. Journal of Place Management and Development, 11(1), 60-77.

Priporas, C. V., Stylos, N., Vedanthachari, L. N. & Santiwatana, P. (2017). Service quality, satisfaction and visitor’s loyalty in Airbnb accommodations in Thailand. International Journal of Tourism Research, 19(6), 693-704.

Priporas, C.V., Stylos, N. and Fotiadis, A. (2017). Generation Z consumers’ expectations of interactions in smart retailing: a future agenda. Computers in Human Behavior, 77, 374-381.

Priporas, C.V., Stylos, N., Rahimi, R., and Vedanthachari, L. N. (2017). Customers’ perceptions of service quality in the sharing economy: The case of Airbnb in Thailand. International Journal of Contemporary Hospitality Management, 29(9), 2279-2301.

Zhao, S., & Priporas, C. V. (2017). Information technology and marketing performance within international market-entry collaborations: A review and an integrated conceptual framework. International Marketing Review, 34(1), 5-28.

Pantano, E., Priporas, C. V., & Stylos, N. (2017). You will like it!’ Using open data to predict tourists’ attitude toward a tourist attraction. Tourism Management, 60, 430-438.

Pantano, E., Priporas, C. V., Sorace, S., & Iazzolino, G. (2017). Does the innovation –orientation lead to retail industry growth? Empirical evidence from patent analysis. Journal of Retailing and Consumer Services, 34, 88-94. 

Pantano, E. & Priporas, C. V. (2016). Mobile retailing effect on consumption experiences: A dynamic perspective”, Computers in Human Behavior, 61, 548-555.

Priporas, C. V., Vassiliadis, C., Bellou, V. & Andronikidis, A. (2015). Exploring the constraint profile of ski resort tourist segments. Journal of Travel Research, 54(5), 659-671. 

Priporas, C. V., Kamenidou, I., Kapoulas, A., & Papadopoulou, F. (2015). Counterfeit purchase typologies during an economic crisis. European Business Review, 27(1), 2-16.

Guest editorials

Pantano, E., Priporas, C.V., & Dennis, C. (2017). Managing consumers' dynamics within the emerging smart retail settings: Introduction to the special issue. Technological Forecasting & Social Change, 124, 225-227.

Pantano, E., Priporas, C.V.,& Baier, D. (2017). Guest editors’ introduction: Smart interaction with consumers: From co-creation to smart partnership. International Journal of Electronic Commerce, 21(4), 449-453.

Books

Pantano, E., Bassano, C. & Priporas, C. V. (2019). Technology and Innovation for Marketing. London: Routledge. 

Edited Books

Prince, M. and Priporas, C.V. (2015). Market Sensing Today, Business. New York: Experts Press. 

Book Chapters

Priporas, C. V. (2020). Smart consumers and decision-making process in the smart retailing context through Generation-Z eyes. In E. Pantano (Ed), Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation (pp.147-162). Emerald.

Pantano, E., & Priporas, C. V. (2019). New module design to reply uncertainty: Evidence from marketing programmes approaching innovation theories. In M. M. Pinheiro, A. Estima & S. Marques (Eds.), Evaluating the Gaps and Intersections between Marketing Education and the Marketing Profession. (pp.143-161). Hershey, PA: IGI Global.

Prince, M., Gabay, G., Priporas, C. V., & Moskowitz, H. (2019). Uniting theory and empirical research: Market sensing and marketing research. In P. Hackett (Ed.), Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches. (pp. 272-297), New York: Routledge. 

Kamenidou, I., Rigas, K., & Priporas, C. V. (2017). Household behavior on food security during economic crisis. In G. Mergos & M. Papanastassiou (Eds.), Investment and Financing along Agro-food Value Chains for Food Security and Sustainability (pp. 243-261). London: Palgrave.

Prince, M. & Priporas, C.V. (2015). Continuities in marketing sensing. In M. Prince & C.V. Priporas (Eds.), Market Sensing Today (pp. 1-18). New York: Business Experts Press.

Gatsoris, L., Priporas, C. V. & Theodoridis, C. (2015). Competitive intelligence organization in practice: The case of a multinational retailer.  In D. Vrontis, G. Sakka, & M. Amirkhanpour, (Eds.), Management Innovation, Entrepreneurship: A Global Perspective (pp. 152-182). Newcastle upon Tyne, UK: Cambridge Scholars Publishing. 

Refereed International Conference Papers

Lampreli, A., Patsala, P., & Priporas, C.V. (2019). Humor usage by female and male managers at the workplace: Findings from a pilot study. Proceedings of the 12^th Annual Conference of the EuroMed Academy of Business (pp. 600-612).Thessaloniki, Greece, 18-20 September.

Sorace, S., Pantano, E., Priporas, C. V., & Iazzolino, G. (2017). Patent analysis as a measure of innovation in retail settings: some preliminary evidence. In P. Rossi (Ed.), Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 277-284).  Cham: Springer.

Passavanti, R., Pantano, E., Priporas, C. V., & Verteramo, S. (2016). The use of new technologies for corporate marketing communication in luxury retailing. In CMC2016, 21^st International Conference on Corporate and Marketing Communications (pp. 207-213). London, UK, April 7-8.

Hussain, S., Melewar, TC., Priporas, C. V., & Foroudi, P. (2016). Understanding and examining celebrity trust, its dimensions and its impacts on other credibility constructs., CMC2016, 21st International Conference on Corporate and Marketing Communications (pp. 155-159). London, April 7-8.

Sorace, S, Pantano, E., Priporas, C. V., & Iazzolino, G. (2015). The future role of digital technologies in emerging technology-based retail environments., Proceedings of the 8^th International Conference on u- and e- Service, Science and Technology (UNESST 2015), (pp. 72-76). 25-28 November 2015 in Jeju Island, Jeju Island, South Korea, IEEE

Kamenidou, I., Mamalis, S. & Priporas, C. V. (2015). Segmentation based on evaluation of a clubbing destination: Ayia Napa”, Proceedings of the 8th Annual EuroMed Conference, (pp. 1248-1260). Verona, Italy, 16-18 September 2015.

Priporas, C. V., Stylos, N., Vedanthachari, L.N., & Santiwatana, P. (2015). Determining service quality for the lodgings rented via social networking service industry: The case of Airbnb. Proceedings of the EMAC 44th Annual Conference, Leuven, Belgium, May 26-29.

Priporas, C. V., & Kamenidou, I. (2014). The use of social marketing in smoking prevention: A study of Generation Y’s smokers’ suggestions”, Proceedings of the 7^th Annual EuroMed Conference, (pp.1507-1518). Kristiansand, Norway, 18-19 September 2014.

Konstantinov, D., Kapoulas, A., & Priporas, C. V. (2014). How marketers in Bulgaria fight with the parallel import phenomenon? The usage of non-pricing strategies. Proceedings of the 7^th Annual EuroMed Conference, (pp. 939-951). Kristiansand, Norway, 18-19 September 2014.

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