Dr Akiko Ueno is a Senior Lecturer at Middlesex University, London, UK. She has an MBA from the University of Exeter, Ph.D from the University of Bedfordshire, and a Graduate Diploma in Law from the University of Westminster. Her research focuses on service quality, customer/employee satisfaction and wellbeing, and emerging digital technologies in the service sector and education. She has published her work in academic journals including Journal of International Marketing and British Educational Research Journal and also in industry reports. She has presented in top international conferences around the world including the AMA World Marketing Congress conference. She is an Accredited Researcher at the Office for National Statistics, fellow of Higher Education Academy, and a member of the British Academy of Management. As a professional dancer, she is a Licentiate member of the Imperial Society of Teachers of Dancing (ISTD), and of the International Dance Teachers Assciation, and a member of One Dance UK. Her recent publication, ‘Shall we dance’ investigated dancer’s wellbeing at international context.
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English, Japanese, German
MKT3014: Service Marketing Mangement
MKT3322: Marketing for Financial Services
Her research focuses on service quality, customer/employee satisfaction and wellbeing, and emerging digital technologies (robotics, AI, XR) in the service sector and education. She has published her work in academic journals including Journal of International Marketing and British Educational Research Journal and also in industry reports. She has presented in top international conferences around the world including the AMA World Marketing Congress conference.
Paul, Justin and Ueno, Akiko and Dennis, Charles (2023) ChatGPT and consumers: Benefits, pitfalls and future research agenda. International Journal of Consumer Studies . ISSN 1470-6423 (Published online first)
Koohang, A. and Nord, J. and Ooi, K. and Al-Emran, M. and Aw, E. and Dennis, Charles and Ueno, Akiko (2023) Shaping the metaverse into reality: multidisciplinary perspectives on opportunities, challenges, and future research. Journal of Computer Information Systems . ISSN 0887-4417 (Accepted/In press)
Vecchi, Michela and Elf, Patrick and Ueno, Akiko and Dilmperi, Athina and Dennis, Charles and Devereux, Luke (2022) Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing , 30 (2). pp. 56-72. ISSN 1069-031X
Sharma, Piyush and Chan, Ricky Y. K. and Davcik, Nebojsa and Ueno, Akiko (2022) Cultural differences in deliberate counterfeit purchase behavior. Marketing Intelligence & Planning , 40 (1). pp. 121-137. ISSN 0263-4503
Zha, Dongmei and Marvi, Reza and Foroudi, Pantea and Dennis, Charles and Ueno, Akiko and Jin, Zhongqi and Melewar, T. C. (2021) An assessment of customer experience concept: looking back to move forward. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routledge Studies in Marketing . Routledge, London, pp. 289-306. ISBN 9780367531232
Digital Poverty in the UK: Analysis of Secondary Data, 2022 The British Academy, £6,883.00 (co-principal investigator)
