Dr. Chong Yu is a Lecturer in Marketing at Middlesex University London. He received his Ph.D. from the University of Leeds Business School, U.K. His research interests focus on international marketing, organizational psychology, performance, and consumer decision-making.
Mandarin, Shanghainese dialect, English
Najafi-Tavani, Z., Robson, M.J., Zaefarian, G., Andersson, U. and Yu, C., 2018. Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter?. Journal of World Business, 53(4), pp.475-492. (Rated 4 in CABS)
Yu, C., Najafi-Tavani, Z., Robson, M.J., and Zaefarian, G. (2020). The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge–Hindrance Stressors Framework in Headquarters-Subsidiary Relationships. EMAC 2020 Proceedings.
Yu, C., 2020. The effects of challenge and hindrance stressors on multinational corporations’ subsidiary performance: the role of institutional dependence (Doctoral dissertation, University of Leeds).
Yu, C., Najafi-Tavani, Z., Robson, M., and Zaefarian, G (July 2020). The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge–Hindrance Stressors Framework in Headquarters-Subsidiary Relationships. Accepted for the Meeting of Academy of International Business, Miami, USA.
Yu, C., Najafi-Tavani, Z., Robson, M., and Zaefarian, G (May 2020). The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge–Hindrance Stressors Framework in Headquarters-Subsidiary Relationships. Accepted for the Meeting of European Marketing Academy, Budapest, Hungary.
Yu, C., Najafi-Tavani, Z., Robson, M., and Zaefarian, G (May 2020). Emerging Market, Subsidiary Management Teams Under Pressure: How Job Demands and Resources Intersect to Foster Superior Performance Outcomes. Accepted for the Meeting of American Marketing Association, SIG Conference, Sicily, Italy.
Yu, C. (May 2019). The differential effects of challenge and hindrance stressors on work engagement and subsidiary performance: the moderating roles of institutional dependence and slack resources. Presented at the Meeting of American Marketing Association, SIG Doctoral Consortium, Buenos Aires, Argentina.
Najafi-Tavani, Z., Robson, M., Zaefarian, G., Andersson, U., and Yu, C. (April 2018). Building Subsidiary Local Responsiveness: (When) Does the Directionality of Intra firm Knowledge Transfers Matter? Presented at the Meeting of the Academy of International Business, UKI Chapter, Birmingham, UK. (Best paper award - Nominee)
Najafi-Tavani, Z., Robson, M., Zaefarian, G., and Yu, C. (April 2017). Subsidiary Local Responsiveness: The Role of Organizational Learning, Reverse Knowledge Transfer, and Psychological Safety, Presented at the Meeting of American Marketing Association, SIG Doctoral Consortium, Havana, Cuba.
Najafi-Tavani, Z., Robson, M., Zaefarian, G., Andersson, U., and Yu, C. (April 2017). Subsidiary Local Responsiveness: The Role of Organizational Learning, Reverse Knowledge Transfer, and Psychological Safety, Presented at the Meeting of the Academy of International Business, UKI Chapter, Reading, UK.
