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      Dr Chong Yu

      PhD, MSc, BA (Honours)
      ROLE: Lecturer in Marketing
      SCHOOL: Business School
      DEPARTMENT: Marketing Branding & Tourism
      EMAIL: C.Yu@mdx.ac.uk
      1. Biography &
        Qualifications
      2. Learning &
        Teaching Interests
      3. Research Outputs &
        Interests
      4. Funded Research &
        Knowledge Exchange Projects
      5. Engagement &
        Impact

      • Biography &
        Qualifications

        Dr. Chong Yu is a Lecturer in Marketing at Middlesex University London. He received his Ph.D. from the University of Leeds Business School, U.K. His research interests lie in B2B marketing, Organisational psychology, and MNC performance. 

        Qualifications:

        • Ph.D. in Marketing, University of Leeds, UK
        • MSc in International Marketing Management, University of Leeds, UK
        • BA (Honours) in Events Management, University of Huddersfield, UK

        Languages Spoken

        Mandarin, Shanghainese dialect, English

      • Learning &
        Teaching Interests

        Teaching responsibilities:

        • Marketing Research and Insights (MKT2001)
        • Consumer Behaviour (TOU2011)

         

      • Research Outputs &
        Interests

        Publications:

        Najafi-Tavani, Z., Robson, M.J., Zaefarian, G., Andersson, U. and Yu, C., 2018. Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter?. Journal of World Business, 53(4), pp.475-492. (Rated 4 in CABS)

        Yu, C., Najafi-Tavani, Z., Robson, M.J., and Zaefarian, G. (forthcoming). The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge–Hindrance Stressors Framework in Headquarters-Subsidiary Relationships. EMAC 2020 Proceedings.

        Conferences:

        Yu, C., Najafi-Tavani, Z., Robson, M., and Zaefarian, G (July 2020). The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge–Hindrance Stressors Framework in Headquarters-Subsidiary Relationships. Accepted for the Meeting of Academy of International Business, Miami, USA.

        Yu, C., Najafi-Tavani, Z., Robson, M., and Zaefarian, G (May 2020). The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge–Hindrance Stressors Framework in Headquarters-Subsidiary Relationships. Accepted for the Meeting of European Marketing Academy, Budapest, Hungary.

        Yu, C., Najafi-Tavani, Z., Robson, M., and Zaefarian, G (May 2020). Emerging Market, Subsidiary Management Teams Under Pressure: How Job Demands and Resources Intersect to Foster Superior Performance Outcomes. Accepted for the Meeting of American Marketing Association, SIG Conference, Sicily, Italy.

        Yu, C. (May 2019). The differential effects of challenge and hindrance stressors on work engagement and subsidiary performance: the moderating roles of institutional dependence and slack resources. Presented at the Meeting of American Marketing Association, SIG Doctoral Consortium, Buenos Aires, Argentina.

        Najafi-Tavani, Z., Robson, M., Zaefarian, G., Andersson, U., and Yu, C. (April 2018). Building Subsidiary Local Responsiveness: (When) Does the Directionality of Intra firm Knowledge Transfers Matter? Presented at the Meeting of the Academy of International Business, UKI Chapter, Birmingham, UK. (Best paper award - Nominee)

        Najafi-Tavani, Z., Robson, M., Zaefarian, G., and Yu, C. (April 2017). Subsidiary Local Responsiveness: The Role of Organizational Learning, Reverse Knowledge Transfer, and Psychological Safety, Presented at the Meeting of American Marketing Association, SIG Doctoral Consortium, Havana, Cuba.

        Najafi-Tavani, Z., Robson, M., Zaefarian, G., Andersson, U., and Yu, C. (April 2017). Subsidiary Local Responsiveness: The Role of Organizational Learning, Reverse Knowledge Transfer, and Psychological Safety, Presented at the Meeting of the Academy of International Business, UKI Chapter, Reading, UK.

         

         

      • Funded Research &
        Knowledge Exchange Projects

      • Engagement &
        Impact

        • American Marketing Association 
        • Academy of International Business  

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