Dr Chong Yu is a Senior Lecturer in Marketing and the Programme Leader for MSc Marketing Management at the Business School of Middlesex University London. With his extensive academic background, Dr Yu specialises in various areas, including international marketing, business relationships, organisational psychology, and performance.
PhD in Marketing, University of Leeds, United Kingdom
MSc in International Marketing Management, University of Leeds, United Kingdom
BA (Honours) in Events Management, University of Huddersfield, United Kingdom
Links to other profiles:
Supervision information:
Dr. Chong Yu actively supervises research projects at both postgraduate and undergraduate levels. If you are eager to pursue a PhD in the areas of international business and marketing, please email him your research proposal. Dr. Yu eagerly awaits proposals from aspiring researchers who are committed to advancing knowledge in these domains.
Mandarin, Shanghainese dialect, English
Dr Chong Yu takes on a range of teaching responsibilities and demonstrates a strong commitment to providing valuable education to students. The courses he is currently involved in include:
Yu, C., Ang, D., Najafi-Tavani, Z., and Zanditou, E. (2023). "When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility." Industrial Marketing Management, 113, 88-99. (Rated 3* in CABS)
Najafi-Tavani, Z., Robson, M.J., Zaefarian, G., Andersson, U., and Yu, C. (2018). "Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter?" Journal of World Business, 53(4), 475-492. (Rated 4* in CABS)
Yu, C., Najafi-Tavani, Z., Robson, M.J., and Zaefarian, G. (2020). "The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge-Hindrance Stressors Framework in Headquarters-Subsidiary Relationships." EMAC 2020 Proceedings.
Yu, C. (2020). "The effects of challenge and hindrance stressors on multinational corporations' subsidiary performance: the role of institutional dependence" (Doctoral dissertation, University of Leeds).
Recent refereed conference papers:
Yu, C., Najafi-Tavani, Z., Robson, M., & Zaefarian, G. (July 2023). "The Contingent Effects of Challenge Stressors and Hindrance Stressors on Multinational Corporations' Subsidiary Performance." Presented at the Annual Meeting of the Academy of International Business, SGH Warsaw School of Economics, Poland.
Yu, C., Najafi-Tavani, Z., Robson, M., & Zaefarian, G. (May 2023). "The Contingent Effects of Challenge Stressors and Hindrance Stressors on Multinational Corporations' Subsidiary Performance." Presented at the Meeting of the Academy of International Business, UKI Chapter, University of Glasgow, UK.
Ueno, A., Curtis, L., Wood, R., & Yu, C. (May 2023). "The Metaverse in Higher Education: A Multi-Perspective Analysis of Opportunities, Challenges, and Future Research Directions." Presented at the AIRSI 2023 The Metaverse Conference, Virtual.
Yu, C., Najafi-Tavani, Z., Robson, M., & Zaefarian, G. (May 2020). "The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge-Hindrance Stressors Framework in Headquarters-Subsidiary Relationships." Accepted for the Meeting of the European Marketing Academy, Budapest, Hungary.
Yu, C. (May 2019). "The Differential Effects of Challenge and Hindrance Stressors on Work Engagement and Subsidiary Performance: The Moderating Roles of Institutional Dependence and Slack Resources." Presented at the Meeting of the American Marketing Association, SIG Doctoral Consortium, Buenos Aires, Argentina.
Najafi-Tavani, Z., Robson, M., Zaefarian, G., Andersson, U., & Yu, C. (April 2018). "Building Subsidiary Local Responsiveness: (When) Does the Directionality of Intrafirm Knowledge Transfers Matter?" Presented at the Meeting of the Academy of International Business, UKI Chapter, University of Birmingham, UK. (Best Paper Award Nominee)
2023 "London without Walls: Creativity and Digitalization for Community Engagement"
Role: Co-Investigator
Funding source: Higher Education Innovation Fund
2023 "Post-pandemic Era Stressors, Coping Mechanisms, and Outcomes"
Role: Principal Investigator
Funding source: Research Facilitation Funding
