Dr Shasha Zhao is a Senior Lecturer in international business at Middlesex University London. She obtained her PhD in international business from Manchester Business School (Now Alliance Manchester Business School), University of Manchester.
Currently, she is the programme director of MA International Business Management and teaches UG and PG international business strategy modules, as well as PhD supervision.
Module Leader of International Business Strategy
Programme Leader of MA International Business Management
Key areas of research include but are not limited to:
MNE innovation strategy, social and economic implications of MNE innovation in non-advance economies, the role of managerial IT in improving firm performance, strategies and structures of MNEs from emerging economies.
Finalised research projects:
Innovation locus in emerging economies (under journal review - abs 4*)
Subsidiary embeddedness and strategic options (under journal review - abs3)
Projects at final stages:
Subsidiary role as determinant of subsidiary technology sourcing
Perception gap between heaquarters and subsidiaries
Perception towards counterfeits in China
Global cities and MNE innovation in emerging economies
Zhao, Shasha and Papanastassiou, Marina and Basiakos, Yiannis and Sinanis, Evis and Pearce, Robert (2018) Unfolding the Intra-organisational Perception Gap in Decision Making. In: Contemporary Issues in International Business Institutions, Strategy and Performance. Castellani, Davide and Narula, Rajneesh and Nguyen, Quyen T. K. and Surdu, Irina and Walker, James T. , eds. The Academy of International Business . Palgrave Macmillan, pp. 171-189. ISBN 9783319702193 (Published online first)
Zhao, Shasha (2016) The problem of constructive misalignment in international business education: a three-stage integrated approach to enhancing teaching and learning. Journal of Teaching in International Business, 27 (4). pp. 179-196. ISSN 0897-5930
Zhao, Shasha and Constantiou, Ioanna and Papanastassiou, Marina and Ball, Emma and Kazim, Zainab (2016) The interplay between subsidiary internal embeddedness and strategic options: evidence from top information technology multinational enterprises. In: Academy of International Business Annual Meeting, 27-30 June 2016, New Orleans.
Zhao, Shasha and Priporas, Constantinos-Vasilios (2017) Information technology and marketing performance within international market-entry alliances: a review and an integrated conceptual framework. International Marketing Review, 34 (1). pp. 5-28. ISSN 0265-1335
Mabey, Chris and Zhao, Shasha (2017) Managing five paradoxes of knowledge exchange in networked organizatiuons: new priorities for HRM? Human Resource Management Journal . ISSN 0954-5395
Erasmus+ Culture InHerit Projet - Funder EU (current 2014-2018)
COST action on Food Security - Funder EU (under review)
Reviewer of academic journals
External consultant to Edinburgh Business School
External advisor to an international company in the UK