Our digital media and communications course has been especially designed to meet the skills and demands of the fast-moving creative industries.
Combining theoretical knowledge and practical skills, you gain skills in areas such as new media, video production, website design, culture and more. Practice-based work includes video production (following Government safety guidelines), web design and HTML programming, data visualisation and smart environments. Great emphasis is also given to the management and analysis of social media platforms, with APIs and other sources used to present and assess social data.
You'll be taught by experienced technical tutors who know the industry inside out. They will guide through a series of modules like the compulsory Digital Media Practice module, which focuses on production methods: video, sound recording and mixing, advanced post-production, and many more. At the end of the module you'll produce a creative and adaptive piece of work that puts theory to practice.
Studies in digital media can lead to a range of exciting careers. You’ll find that graduates with a digital media and communications degree are highly sought after in the fields of social media, marketing, e-commerce and content production, to highlight just a few.
You'll apply the skills and theory learned using specialist software that is the latest industry standard. The Kit Hub houses a vast collection of art and media-based equipment that you can borrow to help with relevant modules. You’ll also have the opportunity to gain certifications in Apple, and Avid editing software alongside experience in API and analytics.
Your project outputs can include though are not limited to: live campaigns, viral videos, platforms, games, exhibitions, and more. We also give you the option of a work placement in London’s creative industries as part of the course, ensuring the skills you learn are put into practice.
While you’re learning, you’ll be matched with a Personal Tutor directly related to your course. You’ll also get support from our Student Learning and Graduate Academic Assistants, who have experience in your subject area. You'll also be in touch with our technicians who work to support you in our specialised facilities on all your projects and coursework.
Whether your goal is to work in social media as an analyst or strategist, work in a creative agency as an account director, or work as a content curator, this is the course for you!
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The module aims to introduce major theoretical concepts and debates, contemporary issues and discourses in digital media and sociocultural phenomena arising globally through the conceptualisation and application of existing and emergent digital technologies. Students will undertake critical engagement and understanding of the role of the digital and mediated relationships in complex processes of cultural change. They will evaluate developments that relate to industry and creative practices considering inclusivity equality, as well as wellbeing around ideas and processes of labour, power, lifestyles, the public and the private and social inequalities.
The module aims to equip students with a range of digital practices, analytical approaches and tools by which to create, curate, direct and produce content required to deliver impactful communications achieving strategic objectives. Students will learn how to develop a ‘content strategy’ through the process of planning, assessing and selecting the best style, form and narrative organisation of that content, in order to achieve the desired communication and objectives with the intended audience. The module considers case studies and real-world challenges chosen from a range of contexts and ‘genres’ in order to build awareness as well as practical ability. In addition, this module will introduce students to the discipline of project planning, to equip them for career opportunities in the creative industries. This module will introduce and embed the use of Adobe InCopy, InDesign and Creative Cloud Express, Adobe’s unified task-based, web and mobile app, which enables students to produce rich multimedia content including social media posts and stories, invitations, and marketing materials like logos, flyers and banners.
This module establishes the foundations and objectives of digital design, engages students with the creation of multimedia content for mobile and web. The module introduces students to digital image making, desktop publishing, digital filmmaking and motion design with industry-standard software such as Adobe Photoshop, Illustrator, InDesign, Premiere and After Effects. It also introduces students to videography with DSLR cameras, microphones and lighting kit. Students will create a digital image & desktop publishing (DTP) portfolio and a creative group video project, accompanied by an annotated bibliography.
Forms of media students may produce include:
Short Form video, motion graphics, interactive social media assets, digital publications, photo manipulations, editorial illustrations and electronic documents.
The module aims to develop students' abilities in a range of professional communication tasks which are characterised by a high degree of rhetorical convention alongside individual creativity. In order to build awareness as well as practical ability, a range of linguistic approaches are used to illuminate discourse strategies appropriate to each given idiom and situation. In addition, this module aims to introduce students to the career opportunities in the creative industries and to enable them to plan, reflect on and collate evidence for their own personal and professional development.
This module enables students to produce immersive, critical, story-led, memory creating, and experience-driven content for social media and the Metaverse.
Forms of media students may produce include: Hypertext, interactive video, data visualisations, NFTs (non-fungible tokens), locative media, virtual reality (VR) and VR video, augmented reality (AR), mixed reality (MR), extended reality (XR).
This module aims to provide students with key skills and knowledge of all aspects of research across various sectors associated with digital media, from how research is used in the industry (R&DI, KE) to its application towards regulation and its use in academia. The module will introduce students to a range of methods and techniques of research, and ways to analyse data and present them to different audiences whether they be industry figures and clients or academics. The module enables students to learn, evaluate and experiment with contemporary techniques and approaches in digital media research and apply this knowledge to the design of a research project. The module is specifically designed to teach students how to devise and develop independent research project within the framework of digital media and to train them to use the latest tools and programmes to do research on digital media. The module covers budgeting, basic project planning and management skills and calculation of expenditures, and will guide students across the learning of cutting edge techniques and methods for digital data analysis, such as data scraping and API extraction, data visualization, basic social network analysis, digital ethnography, social media content analysis, big data analytics, and how these interface with more traditional media research methods such as interviews, questionnaires and focus groups.
This module focuses on the design and production of motion graphics and digital video with Adobe Premiere, After Effects and Maxon Cinema 4D. Students will learn to produce engaging, sophisticated moving image material to a professional standard, gaining an advanced understanding of the conventions and practices of digital filmmaking and animation, and exploring history and context of their development in the arts and creative industries. The module introduces advanced DSLR videography & video editing techniques, and explores interdisciplinary and cross-platform workflows that allow students to make fluid use of a variety of expert software packages and state-of-the-art production methods.
This module aims to develop the critical and creative digital media skills that students will need to work within a global communicative paradigm. This module will provide students with an in-depth understanding about how to use digital mediums to tell stories that are truly global, communicate effectively, and reach a broad global audience. Storytelling by companies, charities, NGOs, and other stakeholders within the creative industries is increasingly reliant on global digital media. However, digital communication channels present challenges and issues that need to be critically examined. Global media cannot be divorced from issues such as a growth in misinformation, and companies cannot ignore issues that are attached to globalization, such as climate change and a growth in inequality. Therefore, this module will also teach ways to produce content that is culturally sensitive, ethical, and builds on a brand’s corporate social responsibility. All of the knowledge that is learned will be applied in practical ways that are relevant to industry.
This module aims to enable students to demonstrate research and creative skills developed in other parts of the programme to develop and carry out an independent project which involves one of:
Students must identify and engage critically with relevant critical frameworks in the field of digital media and communications, apply this knowledge in the development of a theoretical and/or practical project, and demonstrate the relevant intellectual, professional and time management skills to bring the project to a successful completion.
This module focusses on design for social innovation, the role of citizen designers as changemakers, and examines the rise of academic debate in the areas of social design, sustainable design, inclusive design, ethical design and design futures. Students will explore the potential of digital media for social change, participation and empowerment, develop a range of creative and critical skills to address social issues, and learn to practice design in a socially responsible manner. The module requires the creative and critical application of digital media forms for the creation of a public-facing design project for social innovation and change, accompanied by a reflective design research report. Forms of media students may produce include: Social media campaigns, web-based projects, video and animation, community media, serious games, NFTs (non-fungible tokens), smart contracts, dApps and distributed ledger technologies, information screens, augmented reality (AR), mixed reality (MR), extended reality (XR).
The module teaches students the creative and innovative application of digital technologies, frameworks and practical media production skills required to prepare students for a professional career in the field of creative technology. Coursework produced as part of the module requires students to approach and solve a problem by the creative application of a new or emerging technology. The module aims for a critical understanding of the role of new and emerging technologies in cultural production and builds on the broad set of technical and storytelling skills developed in DMC2001 Immersive Storytelling. Case studies focus on the design of applications of creative technologies such as: Interactive participatory environments; games, guides, tours, interactive maps and tools, smartphone applications and services.
The module aims to provide students with a comprehensive understanding of the diverse social media networks and technologies used in the capture, design, production and management of digital content. Through professional case studies, students will be able to critically evaluate and apply appropriate technologies and tools of social media management in different contexts, a range of institutions, organisations and practices. Key legal, ethical and regulatory frameworks and a critical understanding of the types of social data utilised are vital to the module. Students taking the module will evaluate and develop social media management strategies and current trends, and by working to briefs will demonstrate the ability to understand and engage with metrics, analytical tools and different types of data.
See the course specification for more information:
Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.