Specialists from across British universities were chosen to represent their disciplines and in Journalism Middlesex University's Professor of Journalism and BBC broadcaster Kurt Barling was chosen to fly the flag.
A series of short films have been created to showcase the range of approaches to engaging students with the creative industries with the aim of enticing students from the USA and Canada to step across the pond.
"I wanted to share with those looking for the right course the emphasis we have on teaching students how to think critically but also give them the right skillset to break into journalism," says Prof Barling.
"There is a paradox that despite the decline in full-time career jobs, there is more work than ever in content generation. Students need to recognise this and the need for flexible skills that can sustain a freelance career."
Middlesex has invested heavily in first class facilities at the new campus and this, says Prof Barling, "is creating the right environment to give undergraduates a head start in the employability stakes".
A new BA in Journalism degree is being launched at Middlesex which aims to secure accreditation from industry bodies and enhance student opportunity in study and work placements.